Re­galia Lux­ury to Sell Bovet Watches

The Economic Times - - Business Of Brands - Anu­meha.Chaturvedi @times­group.com

New Delhi: Re­galia Lux­ury has en­tered into an ex­clu­sive part­ner­ship with Swiss watch­maker Bovet to sell its watches in In­dia from this month. The Mum­bai-based com­pany, which also rep­re­sents Ital­ian suit brand Ki­ton and British shoe­maker John Lobb in In­dia, will sell watches from the Swiss brand dat­ing back to 1822 at .₹ 12.5 lakh on­wards.

“We are tar­get­ing fairly evolved cus­tomers who want some­thing unique,” said Pratik Dalmia, founder of Re­galia Lux­ury. “Bovet is not some­one’s first watch. We will have the ex­clu­sive rights to sell these watches in In­dia, and we want to build this slowly through word of mouth pub­lic­ity and ap­point­ments. We will also look at cu­rated events in cities like Mum­bai and Delhi to build aware­ness,” he said.

Pas­cal Raffy, owner of Bovet said: “When­ever we start a new part­ner­ship and pres­ence in a coun­try as vast and var­ied as In­dia, it is im­per­a­tive that we share the same val­ues as well as gain the trust and re­spect of our cus­tomers. We be­lieve that we are now ready to pro­pose our time­pieces to In­dian col­lec­tors thanks to the sup­port pro­vided by Re­galia Lux­ury.”

Raffy said the pocket watches man­u­fac­tured by the Bovet brothers in the 19th cen­tury have con­trib­uted to shape the spirit of their time­pieces and that Bovet makes all com­po­nents of the watch move­ments re­gard­less of the com­plex­ity.

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