Hy­der­abad Firm Looks to Bring Vir­gin, Other MVNOs to In­dia

The Economic Times - - Companies - Kalyan.Par­bat@ times­group.com

Kolkata: Vir­gin Mo­bile, Le­bara Mo­bile and Tune Talk — well known glob­ally as Mo­bile Vir­tual Net­work Op­er­a­tors (MVNOs) — may shortly foray into In­dia.

Hy­der­abad-based Xius, a sup­plier of mo­bile in­fra­struc­ture so­lu­tions and pay­ments tech­nol­ogy, will soon ap­proach the three global MVNO brands to launch their ser­vices in In­dia, chief ex­ec­u­tive GV Ku­mar told ET.

“Apart from ini­ti­at­ing talks with Vir­gin, Le­bara and Tune Talk, we will also ap­proach large mo­bile car­ri­ers in the Gulf who may be keen to don the MVNO hat to en­ter In­dia, es­pe­cially to of­fer cus­tomised prod­ucts to their In­dian ex­pat cus­tomers fre­quently trav­el­ling home,” the Xius CEO added.

Xius’s plans come on the heels of it part­ner­ing with UK’s Hebi­tel, a global MVNO man­age­ment con­sult­ing firm, to help in­ter­na­tional MVNOs foray into In­dia. The XiusHebi­tel part­ner­ship was an­nounced ear­lier this month af­ter the Modi gov­ern­ment al­lowed MVNOs to set up shop in In­dia. An MVNO pro­vides telecom ser­vices with­out own­ing ei­ther spec­trum or net­work in­fra­struc­ture. It re­lies on the net­work of its part­ner telecom com­pany to pro­vide ser­vices to cus­tomers un­der its brand­name. It does so by buy­ing bulk talk­time and band­width from an op­er­a­tor, and sell­ing it to users.

“Xius will of­fer its mo­bile ser­vices plat­form (MSP) to global MVNOs en­ter­ing In­dia, and along with Hebi­tel, will of­fer com­plete end-to-end so­lu­tions, right from iden­ti­fy­ing lo­cal telecom part­ners, de­vel­op­ing busi­ness plans to even help­ing out with brand­ing, mar­ket­ing and cus­tomer ac­qui­si­tions,” said Ku­mar.

“Tune Talk is al­ready our cus­tomer in Malaysia, and we would be happy to work with them if they de­cide to launch MVNO oper­a­tions in In­dia,” said another Xius ex­ec­u­tive. Vir­gin, Le­bara and Tune Talk did not re­ply to ET’s queries on their tap­ping into the emerg­ing MVNO op­por­tu­nity in In­dia.

hough the global MVNO mar­ket is slated to top the $73 bil­lion mark by 2020, it largely re­mains a western trend, with Ger­many, US and UK home to the max­i­mum num­ber of MVNOs, ac­cord­ing to an in­ter­nal study by Xius.

Ac­cord­ing to in­dus­try ex­perts, MVNOs are most preva­lent in ma­ture telecom mar­kets where pen­e­tra­tion (based on con­nec­tions) has sur­passed 100%. Europe is home to two-thirds of MVNOs (585), fol­lowed by Asia-Pa­cific (129) and North Amer­ica (107).

Apart from ini­ti­at­ing talks with Vir­gin, Le­bara and Tune Talk, co to also ap­proach large mo­bile car­ri­ers in the Gulf who may be keen to don the MVNO hat to en­ter In­dia

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