Canara HSBC OBC Life Looking for a ‘Choice’
Canara HSBC OBC Life Insurance Company is quite a name for anyone, even for those stakeholders who insisted on such a name when they formed the three-way joint venture. After years, some realisation seems to have dawned that the ease with which potential customers could recall the name is as important as the product. Now, they are looking at a shorter name so that customers can easily relate to the company brand. Insiders say that the life insurance company is thinking of renaming itself as Choice Life Insurance. Will that help it become a company of choice for customers?