Ca­nara HSBC OBC Life Look­ing for a ‘Choice’

The Economic Times - - Money & Banking -

Ca­nara HSBC OBC Life In­sur­ance Com­pany is quite a name for any­one, even for those stake­hold­ers who in­sisted on such a name when they formed the three-way joint ven­ture. Af­ter years, some re­al­i­sa­tion seems to have dawned that the ease with which po­ten­tial cus­tomers could re­call the name is as im­por­tant as the prod­uct. Now, they are look­ing at a shorter name so that cus­tomers can eas­ily re­late to the com­pany brand. In­sid­ers say that the life in­sur­ance com­pany is think­ing of re­nam­ing it­self as Choice Life In­sur­ance. Will that help it be­come a com­pany of choice for cus­tomers?

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