‘Celebs may Get Even Jail for Misleading Ads’
The Parliamentary Committee on Consumer Affairs may recommend a hefty penalty and a jail term of up to five years to celebrities endorsing misleading advertisements. “It felt there was a need to fix some accountability for misleading ads. It has decided to recommend a hefty fine and even a jail term of up to five years,” a source said. For a first-time offence, the panel is planning to propose a .₹ 10 lakh fine or imprisonment up to two years or both. A second offence could attract .₹ 50 lakh fine and imprisonment for five years. The panel is also planning to propose increase in the penalty for subsequent offences, which can be linked to sales of such products.