‘Celebs may Get Even Jail for Mis­lead­ing Ads’

The Economic Times - - Business Of Brands -

The Par­lia­men­tary Com­mit­tee on Con­sumer Af­fairs may rec­om­mend a hefty penalty and a jail term of up to five years to celebri­ties en­dors­ing mis­lead­ing ad­ver­tise­ments. “It felt there was a need to fix some ac­count­abil­ity for mis­lead­ing ads. It has de­cided to rec­om­mend a hefty fine and even a jail term of up to five years,” a source said. For a first-time of­fence, the panel is plan­ning to pro­pose a .₹ 10 lakh fine or im­pris­on­ment up to two years or both. A sec­ond of­fence could at­tract .₹ 50 lakh fine and im­pris­on­ment for five years. The panel is also plan­ning to pro­pose in­crease in the penalty for sub­se­quent of­fences, which can be linked to sales of such prod­ucts.

NEW DELHI

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