Yuvi-funded Beauty Chain To Sport the Nat­u­rals Look

The Economic Times - - Sports - Ratna.Bhushan@ times­group.com

New Delhi: Vy­omo, an ag­gre­ga­tor of beauty salon doorstep ser­vices funded by crick­eter Yu­vraj Singh, will be­come a part of Nat­u­rals with the na­tion’s largest salon chain in­vest­ing .₹ 100 crore for a con­trol­ling stake.

This deal, the first where a brick-and­mor­tar salon chain is col­lab­o­rat­ing with an app-based beauty ser­vices ag­gre­ga­tor, will give Nat­u­rals an en­try into the on-de­mand beauty ser­vices space. Vy­omo, which will be re­named Nat­u­rals@Home, will get ac­cess to a large pool of stylists and wider reach.

Nat­u­rals, with close to 550 sa­lons in 80 cities, has twice the num­ber of out­lets com­pared with its clos­est ri­val, Hin­dus­tan Unilever’s Lakme. The ex­act stake that Nat­u­rals got un­der the deal wasn’t dis­closed.

“We get ac­cess to 7,500 Nat­u­rals stylists at al­most no in­cre­men­tal cost with this deal. We were lack­ing in the salon ex­pe­ri­ence but post this deal, we will have the ca­pac­ity to be able to ser­vice 25,000 cus­tomers a day,” Vy­omo founder Ab­hi­nav Khare said.

An ag­gre­ga­tor of sa­lons, spas and stylists, Vy­omo op­er­ates on a sim­i­lar plat­form as taxi ag­gre­ga­tors such as Uber and Ola. Al­most 30% of the beauty busi­ness is now mov­ing to home ser­vices, said CK Ku­mara- vel, chief ex­ec­u­tive of Nat­u­rals. “We have been salon spe­cial­ists but we re­alised that on-de­mand ser­vices are play­ing a very im­por­tant role in the beauty space now. Since we our­selves don’t un­der­stand the back­end and how the tech space works, the deal with Vy­omo opens up a com­pletely new op­por­tu­nity for us.”

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