Yuvi-funded Beauty Chain To Sport the Naturals Look
New Delhi: Vyomo, an aggregator of beauty salon doorstep services funded by cricketer Yuvraj Singh, will become a part of Naturals with the nation’s largest salon chain investing .₹ 100 crore for a controlling stake.
This deal, the first where a brick-andmortar salon chain is collaborating with an app-based beauty services aggregator, will give Naturals an entry into the on-demand beauty services space. Vyomo, which will be renamed Naturals@Home, will get access to a large pool of stylists and wider reach.
Naturals, with close to 550 salons in 80 cities, has twice the number of outlets compared with its closest rival, Hindustan Unilever’s Lakme. The exact stake that Naturals got under the deal wasn’t disclosed.
“We get access to 7,500 Naturals stylists at almost no incremental cost with this deal. We were lacking in the salon experience but post this deal, we will have the capacity to be able to service 25,000 customers a day,” Vyomo founder Abhinav Khare said.
An aggregator of salons, spas and stylists, Vyomo operates on a similar platform as taxi aggregators such as Uber and Ola. Almost 30% of the beauty business is now moving to home services, said CK Kumara- vel, chief executive of Naturals. “We have been salon specialists but we realised that on-demand services are playing a very important role in the beauty space now. Since we ourselves don’t understand the backend and how the tech space works, the deal with Vyomo opens up a completely new opportunity for us.”