Twist Mo­bile Prom­ises to Take You on a Vir­tual Dar­shan

The Economic Times - - Disruption: - Vishal.Dutta@ times­group.com

Ahmed­abad: In­dore-based Twist Mo­bile, a mo­bile gam­ing startup backed by Ma­trix Part­ners In­dia, has ven­tured into vir­tual re­al­ity (VR) in re­li­gious tourism space. The move ap­proved by the in­vestor will tap a huge un­tapped re­li­gious space for vir­tual re­al­ity, start­ing with Kumbh Mela at Uj­jain.

Kumbh mela tra­di­tion­ally has four Kumbh mela or­gan­ised — Harid­war, Al­la­habad, Nashik and Uj­jain Kumbh Mela. Held once in 12 years, it is con­sid­ered as world’s largest con­gre­ga­tion of re­li­gious pil­grims.

The one-month-long Uj­jain Kumbh Mela, start­ing from 21st April, will also wit­ness a large por­tion of peo­ple vis­it­ing the Ma­hakaal tem­ple and the pain area for the man­age­ment is to cater to such a large crowd. “We ex­pect 50-mil­lion vis­i­tors at the Kumbh Mela,” said

SS Rawat, deputy mela of­fi­cer, Govern­ment of Mad­hya Pradesh, adding that with VR 360 tech­nol­ogy peo­ple can ex­pe­ri­ence im­mer­sive vi­su­als of Ma­hakaal Bhasam Aarti and hope­fully many peo­ple may opt for VR dar­shan of the Ma­hakaal aarti, which could ease the crowd pres­sure at the tem­ple premises. The MP govern­ment will be de­ploy­ing 40,000 po­lice per­son­nel, 15,000 govern­ment em­ploy­ees, and 10,000 NGOs/vol­un­teers for crowd man­age­ment.

“We ex­pect 4.5-mil­lion pil­grims to watch VR Ma­hakaal Bhasam Aarti” said Vi­rat Singh Khutal, CEO, Twist Mo­bile. He said that it’s a huge busi­ness po­ten­tial to tap the tourism sec­tor, es­pe­cially the re­li­gious tourism space, pro­vid­ing im­mer­sive me­dia plat­form that can en­able brands to en­gage with cus­tomers in an ef­fec­tive in­ter­ac­tive way. Twist Mo­bile also in­tends to tap the tier-II & III mar­ket, which has the largest num­ber of re­li­gious tourists in the country. Twist Mo­bile had worked with Nokia ecosys­tem and has gen­er­ated more than 150-mil­lion app down­loads.

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