Bio­con Vs Bio­Con: The Bat­tle Over Trade­mark Hots Up

The Economic Times - - Companies - Vikas.Dan­dekar@ times­

Mum­bai: New Delhi-based Bio­Con Switchgears has sued biotech com­pany Bio­con in the Delhi High Court, es­ca­lat­ing their fight over hav­ing the same name. This fol­lowed the drug­maker send­ing a no­tice to Bio­Con in De­cem­ber al­leg­ing du­pli­ca­tion and ask­ing it to stop us­ing the name.

Bio­con said it wants to pro­tect its in­ter­na­tional brand iden­tity and mar­ket rep­u­ta­tion. Bio­Con, which sup­plies equip­ment to the elec­tri­cal in­dus­try, has coun­tered that by say­ing its trade­mark is reg­is­tered in line with govern­ment norms and the two com­pa­nies op­er­ate in en­tirely dif­fer­ent busi­ness seg­ments. The New Delhi firm con­firmed fil­ing the case but de­clined to com­ment say­ing that the mat­ter was sub-ju­dice.

Re­spond­ing to ques­tions from ET, a Bio­con spokesper­son said, “Whilst we would not like to com­ment on the specifics of this case as the mat­ter is sub ju­dice, it is suf­fice to say that Bio­con is a re­puted global brand and the cur­rent lit­i­ga­tion is a re­ac­tion to Bio­con’s assertive ac­tions to en­hance and pro­tect the good­will of its cor­po­rate brand. We would not like our rep­u­ta­tion to be com­pro­mised in In­dia or any­where else in the world.”

Trade­mark ex­perts say dis­putes be­tween en­ti­ties with iden­ti­cal brand names but sep­a­rate busi­nesses have been sub­ject to long-drawn-out lit­i­ga­tion. Bio­Con has taken the po­si­tion that the med­i­cal prod­ucts mar­keted by the drug­maker are not im­pacted.

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