Biocon Vs BioCon: The Battle Over Trademark Hots Up
Mumbai: New Delhi-based BioCon Switchgears has sued biotech company Biocon in the Delhi High Court, escalating their fight over having the same name. This followed the drugmaker sending a notice to BioCon in December alleging duplication and asking it to stop using the name.
Biocon said it wants to protect its international brand identity and market reputation. BioCon, which supplies equipment to the electrical industry, has countered that by saying its trademark is registered in line with government norms and the two companies operate in entirely different business segments. The New Delhi firm confirmed filing the case but declined to comment saying that the matter was sub-judice.
Responding to questions from ET, a Biocon spokesperson said, “Whilst we would not like to comment on the specifics of this case as the matter is sub judice, it is suffice to say that Biocon is a reputed global brand and the current litigation is a reaction to Biocon’s assertive actions to enhance and protect the goodwill of its corporate brand. We would not like our reputation to be compromised in India or anywhere else in the world.”
Trademark experts say disputes between entities with identical brand names but separate businesses have been subject to long-drawn-out litigation. BioCon has taken the position that the medical products marketed by the drugmaker are not impacted.