D&AD Awards is Tak­ing Off as an Ad Fest

The Economic Times - - Business Of Brands - Amit.Bapna @times­group.com

Lon­don: The first ever D&AD Fes­ti­val kicks off to a rous­ing start to­day, mark­ing the evo­lu­tion of an event, that for long has been known in the cre­ative fra­ter­nity as a hard-boiled and a ‘tough to win’ award-judg­ing event. This is the 54th edi­tion of the Bri­tish-born awards.

Tim Lind­say, chair­man of D&AD, ex­plained the evo­lu­tion into a fes­ti­val to ET: “Our mis­sion is to stim­u­late, cel­e­brate and en­able cre­ative ex­cel­lence in ad­ver­tis­ing and de­sign and the fes­ti­val is a big part of this.”

This year the event will bring to­gether 250 ju­rors who will judge 25,000 pieces of work, in a three-day event fea­tur­ing train­ing work­shops, fringe events, ex­hi­bi­tions and a panel of speak­ers from across the globe.

From In­dia, the speak­ers in­clude R Balki, chair­man, Lowe Lin­tas, and Pra­soon Joshi, chair­man, McCann World­group Asia-Pa­cific who would be hold­ing a joint ses­sion on film di­rec­tion and writ­ing lessons from Bol­ly­wood.

The jury con­tin­gent from In­dia com­prises Balki and Joshi as the jury fore­men for their cat­e­gories — Film Ad­ver­tis­ing Crafts and Writ­ing for ad­ver­tis­ing re­spec­tively, along with Tap­root chair­man Agnello Dias in the press ad­ver­tis­ing cat­e­gory and Anil K Nair, man­ag­ing part­ner, Dig­i­tal L&K Saatchi & Saatchi for the mo­bile mar­ket­ing cat­e­gory. This year two new cat­e­gories, Me­dia and PR, have been added.

(The re­porter’s travel and stay in Lon­don was spon­sored by D&AD.)

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