D&AD Awards is Taking Off as an Ad Fest
London: The first ever D&AD Festival kicks off to a rousing start today, marking the evolution of an event, that for long has been known in the creative fraternity as a hard-boiled and a ‘tough to win’ award-judging event. This is the 54th edition of the British-born awards.
Tim Lindsay, chairman of D&AD, explained the evolution into a festival to ET: “Our mission is to stimulate, celebrate and enable creative excellence in advertising and design and the festival is a big part of this.”
This year the event will bring together 250 jurors who will judge 25,000 pieces of work, in a three-day event featuring training workshops, fringe events, exhibitions and a panel of speakers from across the globe.
From India, the speakers include R Balki, chairman, Lowe Lintas, and Prasoon Joshi, chairman, McCann Worldgroup Asia-Pacific who would be holding a joint session on film direction and writing lessons from Bollywood.
The jury contingent from India comprises Balki and Joshi as the jury foremen for their categories — Film Advertising Crafts and Writing for advertising respectively, along with Taproot chairman Agnello Dias in the press advertising category and Anil K Nair, managing partner, Digital L&K Saatchi & Saatchi for the mobile marketing category. This year two new categories, Media and PR, have been added.
(The reporter’s travel and stay in London was sponsored by D&AD.)