Mon­delez to Launch Bourn­vita Bis­cuits

The Economic Times - - Business Of Brands - Our Bureau

Mon­delez In­dia is ex­tend­ing malted drink brand Bourn­vita into the .₹ 25,000-crore bis­cuit cat­e­gory, where it will com­pete with ri­val GSK’s Hor­licks and mar­ket leader Parle G. The prod­uct will be ini­tially sold on ecom­merce plat­form


Snapdeal for a week be­fore be­ing made avail­able across the country next month. “Bourn­vita would be po­si­tioned within the main­stream seg­ment, while Oreo oc­cu­pies the pre­mium end,” said Mon­delez In­dia MD Chan­dramouli Venkate­san. —

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