‘The Jun­gle Book’ is Now Hol­ly­wood’s Top Grosser in In­dia

Dis­ney film earns more than ‘Fast and Fu­ri­ous 7’, 12 days af­ter re­lease

The Economic Times - - Business Of Brands - Gau­rav.Laghate @times­group.com

Mum­bai: The Walt Dis­ney Com­pany’s lat­est film, The Jun­gle Book, has be­come the top grosser among Hol­ly­wood movies re­leased in In­dia.

Box of­fice col­lec­tions of the film in In­dia touched .₹ 113.7 crore on Tues­day, 12 days af­ter it was re­leased, ac­cord­ing to data pro­vided by Dis­ney In­dia. The movie was screened in four lan­guages – English, Hindi, Tamil and Tel­ugu – in the country. The Jun­gle Book sur­passed the In­dia col­lec­tions of Fast & Fu­ri­ous 7, which has amassed .₹ 111.5 crore since its re­lease in April last year, ac­cord­ing to mar­ket es­ti­mates. “The per­for­mance of the Hindi lan­guage ver­sion of the movie has been truly ex­cep­tional. It was so im­por­tant for us to mount this movie in the best pos­si­ble way as the story has such a legacy in our country,” said Am­rita Pandey, VP - Stu­dios, Dis­ney In­dia.

In the US, the film grossed $103.2 mil­lion in the open­ing April 15-17 week­end, movie web­site imdb.com said. Based on Rud­yard Ki­pling’s novel of the same name, The Jun­gle Book was re­leased in In­dia on April 8, a week prior to its US re­lease. The film col­lected .₹ 40.19 crore in the first week­end and reached the .₹ 100 crore mark in 10 days. On Tues­day, which was a hol­i­day in parts of In­dia, the film col­lected .₹ 6.37 cro- re, higher than the Shah Rukh Khan-star­rer ‘Fan.’ “What made it even more spe­cial is that we were able to bring the movie to In­dia a week be­fore its North Amer­ica re­lease. We spent a lot of ef­fort in cre­atively en­sur­ing that the dubbed ver­sion was spe­cial,” Pandey said.

Dis­ney In­dia’s strat­egy for the film was de­signed keep­ing nos­tal­gia in mind. It lever­aged stu­dio re­la­tion­ships in the In­dian film in­dus­try and cast A-league ac­tors in lead parts. The Hindi voice cast­ing was am­pli­fied through so­cial chatter.

The Hindi voice cast in­cludes Priyanka Cho­pra as Kaa, Ir­rfan Khan as Baloo, Nana Patekar as Shere Khan, Om Puri as Bagheera and Bugs Bhargav as King Louis. In the English ver­sion, while the role of Mowgli is played by In­dian Amer­i­can ac­tor Neel Sethi, the voices of other char­ac­ters are pro­vided by Ben Kings­ley, Bill Mur­ray, Idris Elba, Scar­lett Jo­hans­son, Christo­pher Walken and Lupita Ny­ong’o.

The lo­cal­i­sa­tion of dia­logues was by Mayur Puri, who was roped in to bring in an el­e­vated un­der­stand­ing in the trans­la­tion and lo­cal nu­ances and cul­tural sen­si­bil­i­ties.

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