This Sprintr Searches for a Per­fect Blend for Last-mile De­liv­ery

Paytm-backed lo­gis­tics so­lu­tions provider to cater to blended or­ders across ecom­merce, food de­liv­ery, gro­cery de­liv­er­ies as well as e-KYC ser­vices

The Economic Times - - Disruption: - Payal.Gan­guly@ times­group.com

Ben­galuru: Paytm-backed lo­gis­tics so­lu­tions provider, LogiNext has launched its last-mile de­liv­ery ver­ti­cal Sprintr to cater to blended or­ders across ecom­merce, food de­liv­ery, gro­cery de­liv­er­ies as well as e-KYC ser­vices. Con­sid­ered a pain point for large de­liv­ery com­pa­nies as well, last-mile de­liv­ery has seen mul­ti­ple play­ers emerge over the last year. From dis­counted on-de­mand de­liv­ery to im­mi­nent con­sol­i­da­tion, last-mile de­liv­ery has seen a turn­around in the short span. Sprintr, which launched in Jan­uary this year, will be com­pet­ing with other VC-backed play­ers like Runnr (ear­lier know as Road­runnr), which has so far raised .₹ 139 crores from Blume, Nexus Ven­tures and Se­quoia, as well as Sands Cap­i­tal-backed Opinio and Fidelity-backed Shad­ow­fax.

Present in four cities across Mum­bai, Gur­gaon, Jaipur and Ahmed­abad, Sprintr cur­rently has close to 250 de­liv­ery per­son­nel and clock in 5,000 or­ders per day with blended pre-sched­uled and on­de­mand or­ders. “We serve blended or­ders based on the lo­ca­tion. A de­liv­ery per­son­nel can log on to the Sprintr plat­form and in­di­cate that they are avail­able. We then try to find or­ders within their pre­ferred ar­eas by bundling the or­ders,” says Man­isha Rais­ing­hani, co­founder of LogiNext. The com­pany, which had raised $10 mil­lion from Paytm in Septem­ber 2015, also car­ries out e-KYC for Paytm wal­let as well as de­liv­ery of small goods for the Paytm mar­ket­place. “We have part­nered with LogiNext in two cities – Delhi and Mum­bai as one of our last-mile ven­dors,” says Sud­han­shu Gupta, vice-pres­i­dent of busi­ness at Paytm. The com­pany, which cur­rently works with fash­ion re­tail­ers like Myn­tra and Paytm, as well as on­line restau­rants like Ho­laChef, FreshMenu, in­cen­tivises the de­liv­ery per­son­nel de­pend­ing on the kilo­me­tres trav­elled on their track­ing sys­tem and de­pend­ing on the num­ber of de­liv­er­ies com­pleted.

“In ef­fect, the bun­dled de­liv­er­ies within a same lo­cal­ity im­plies that we are con­vert­ing three sep­a­rate or­ders into 1 to 1.5 or­ders, bring­ing in ef­fi­ciency,” says Rais­ing­hani.

Blended or­ders across cat­e­gories is be­ing im­ple­mented by ex­ist­ing last-mile play­ers as well to drive unit eco­nom­ics. Opinio which has 1,500 de­liv­ery per­son­nel across six cities does 80% food de­liv­er­ies and utilises the re­main­ing ca­pac­i­ties for gro­cery and oth­ers. In case of Shad­ow­fax, food and non-food de­liv­er­ies which in­clude ecom­merce are on par at 50% each.

SUDHANSHUGUPTA VP of busi­ness , Paytm We have part­nered with LogiNext in two cities – Delhi and Mum­bai as one of our last-mile ven­dors

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