Nazara is Ready for a Game with Mas­ter­mind

Picks up a 26% stake in Lon­don-based mo­bile gam­ing startup

The Economic Times - - Disruption: - Shash­wati.Shankar @times­group.com

Ben­galuru: Nazara Games has picked up a 26% stake in Lon­don-based mo­bile gam­ing startup Mas­ter­mind Sports. This is its sec­ond in­vest­ment af­ter it put in an undis­closed amount in the Lon­don-based firm Truly So­cial, which fo­cuses on wom­en­cen­tric games.

Mas­ter­mind Sports, founded in 2014, is a gam­ing stu­dio which cre­ates so­cial and in­ter­ac­tive mo­bile games for sports fans and has of­fices in Lon­don and Ben­galuru. Last year, it ac­quired the game Matchup Cricket.

Nazara Games is tar­get­ing mo­bile sports games through this in­vest­ment. The mo­bi­legam­ing startup has launched a real-time so­cial pre­dic­tion plat­form for bet­ting dur­ing live cricket matches by us­ing vir­tual cur­rency. The com­pany launched the game, called CricBet, dur­ing the on­go­ing In­dian Premier League sea­son.

“Sports is an­other core fo-

cus area. The real-time so­cial pre­dic­tion plat­form can be repli­cated for bet­ting dur­ing var­i­ous live sports other than cricket,” said Man­ish Agrawal, CEO of Nazara Games.

CricBet is a live pre­dic­tion game where users stake vir­tual coins on what they think is about to hap­pen dur­ing a match. Within the game there are eight pre­dic­tion mar­kets where one can pre­dict the next bound­ary to be scored, guess the num­ber of runs off the next over and pre­dict whether a bats­man will score more than 50 runs.

The plat­form in­cludes leader boards, lev­els, tour­na­ments and a fo­rum to in­ter­act with other fans. The last game to be sim­i­lar in the na­ture of com­pet­i­tive­ness was Fan­tasy Cricket, which ap­peared more than 10 years ago. Thomas McCall, co­founder of Mas­ter­mind Sports, said the com­pany is tar­get­ing foot­ball next with this plat­form. “It’s not a plug-in kind of game. The IP lies in the tech­nol­ogy used to cre­ate an in­ter­ac­tive ex­pe­ri­ence through the real-time so­cial pre­dic­tive plat­form,” he said.

Mas­ter­mind Sports is tar­get­ing sports fans aged 25 and above

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