M.Paani Gets Funding from Blume, Others
Bengaluru: Marketing and data analytic startup m.Paani has raised an undisclosed amount in a pre-series round of funding from Blume Venture Advisors and a clutch of angel investors for its expansion plans. The Mumbai-based company enables local retailers to attract customers with a mobile-based loyalty programme. Customers can redeem m.Paani points for discounts, mobile recharges and water filter, among other rewards.
The venture’s founder, social entrepreneur and squash player Akanksha Hazari, said the angel investors included TaxiForSure founder Aprameya Radhakrishna, Adil Allana from the Allana Group, Gautam Ivatury, cofounder of Meradoctor & Signal Point Partners, besides local and overseas FMCG brands including London Dairy.
Hazari said, “m.Paani is revolutionising mass-market consumer behaviour with the first loyalty programme that enables every Indian to earn points and avail of offers at their local neighbourhood shops, and redeem them for exciting, life-changing rewards.”
The co enables local retailers to attract customers with a mobile-based loyalty programme