M.Paani Gets Fund­ing from Blume, Oth­ers

The Economic Times - - Disruption: - Shadma. Shaikh@ times­group.com

Ben­galuru: Mar­ket­ing and data an­a­lytic startup m.Paani has raised an undis­closed amount in a pre-se­ries round of fund­ing from Blume Ven­ture Ad­vi­sors and a clutch of an­gel in­vestors for its ex­pan­sion plans. The Mum­bai-based com­pany en­ables lo­cal re­tail­ers to at­tract cus­tomers with a mo­bile-based loy­alty pro­gramme. Cus­tomers can re­deem m.Paani points for dis­counts, mo­bile recharges and wa­ter fil­ter, among other re­wards.

The ven­ture’s founder, so­cial en­tre­pre­neur and squash player Akanksha Hazari, said the an­gel in­vestors in­cluded Tax­iForSure founder Aprameya Radhakrishna, Adil Al­lana from the Al­lana Group, Gau­tam Ivatury, co­founder of Mer­adoc­tor & Sig­nal Point Part­ners, be­sides lo­cal and over­seas FMCG brands in­clud­ing Lon­don Dairy.

Hazari said, “m.Paani is rev­o­lu­tion­is­ing mass-mar­ket consumer be­hav­iour with the first loy­alty pro­gramme that en­ables ev­ery In­dian to earn points and avail of of­fers at their lo­cal neigh­bour­hood shops, and re­deem them for ex­cit­ing, life-chang­ing re­wards.”

The co en­ables lo­cal re­tail­ers to at­tract cus­tomers with a mo­bile-based loy­alty pro­gramme

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