LodestarUM Bags Zi­vame A/C

The Economic Times - - Companies -

Fol­low­ing a multi-agency pitch, Lodestar UM Ban­ga­lore, an IPG Me­dia­brands group com­pany, has bagged the me­dia plan­ning and buy­ing du­ties of lin­gerie ecom­merce startup Zi­vame. The in­cum­bent agency is Madi­son Me­dia that won the ac­count last year. The win adds sig­nif­i­cant weight to Lodestar UM's client port­fo­lio, which in­cludes clients such as J&J, Coca-Cola, Mahin­dra & Mahin­dra and Sam­sung.


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