SAB Group Com­pletes Busi­ness Re­cast, Keen to List 2 New Cos

The Economic Times - - Brands: Creating Desire - Gau­rav.Laghate@ times­group.com

Mum­bai: The Sri Ad­hikari Broth­ers (SAB) Group, owned by Gau­tam and Markand Ad­hikari, has com­pleted its busi­ness re­struc­tur­ing and is ready to list two new re­sult­ing com­pa­nies — TV Vi­sion and SAB Events & Gov­er­nance Now (SAB Events) — on the bourses.

Th­ese are in ad­di­tion to the ex­ist­ing listed en­tity, Sri Ad­hikari Broth­ers Tele­vi­sion Net­work.

“We have filed the list­ing pa­pers for the two com­pa­nies af­ter get­ting all the statu­tory and reg­u­la­tory ap­provals. It should be done in a month’s time,” SAB Group man­ag­ing di­rec­tor Markand Ad­hikari told ET.

“TV Vi­sion will house all the broad­cast­ing busi­ness, while the pub­lish­ing and events busi­ness will be a part of SAB Events. SABTNL will hold all the con­tent and IPs of the group, in­clud­ing the dig­i­tal busi­ness.”

The group is set to in­vest .₹ 400-500 crore in ex­pand­ing the tele­vi­sion, film pro­duc­tion and dis­tri­bu­tion and dig­i­tal busi­nesses over the next three years. “We have set an am­bi­tious growth plan. While we are go­ing to launch four new TV chan­nels, in­clud­ing a na­tional Hindi gen­eral en­ter­tain­ment chan­nel in com­edy genre, we are also in­vest­ing in dig­i­tal and film busi­ness,” Ad­hikari said. While the com­pany is weigh­ing in mul­ti­ple op­tions to raise money, Ad­hikari is hope­ful that in­ter­nal ac­cru­als and debt will take care of the fund re­quire­ment.

As part of re­struc­tur­ing, SAB Group merged all its five ex­ist­ing chan­nels — Mastiii (Hindi mu­sic), Da­bangg (Bho­jpuri), Mai­boli (Marathi), Dhamaal Gu­jarat (Gu­jarati) and Dil­lagi (Hindi en­ter­tain­ment chan­nel for towns with less than1lakh pop­u­la­tion) into TV Vi­sion. All the up­com­ing chan­nels will also be housed un­der TV Vi­sion.

“First, we will launch a chan­nel Se7en (pro­nounced Seven) for the North­east au­di­ence. It will be an English mu­sic chan­nel with some mu­sic-re­lated con­tent sourced lo­cally. Next in line is hu­mour-cen­tric Hindi en­ter­tain­ment chan­nel Hap­pii, which will be on air by the end of 2016. We are also go­ing to ex­pand our foot­prints with the launch of Ben­gali and Pun­jabi en­ter­tain­ment chan­nels,” group chief ex­ec­u­tive Manav Dhanda said.

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