IPhone is Un­locked 80 Times a Day!

The Economic Times - - Disruption: Startups & Tech -

New York: Now we know ex­actly how ad­dic­tive iPhones are, ac­cord­ing to Ap­ple: the av­er­age iPhone user un­locks their phone 80 times a day, says an­a­lyst Ben Ba­jarin, who at­tended a se­cu­rity 'deep dive' at Ap­ple's head­quar­ters last week.

At that rate, given a 12-hour day of us­age, iPhone users check their phones be­tween six or seven times an hour, or about once ev­ery 10 min­utes. That doesn't sound too ex­ces­sive, although there are prob­a­bly users who un­lock their phone at a far higher rate .

pre­vi­ous study with An­droid users found they un­lock their phone 110 times per day. Ap­ple shared that statis­tic be­cause it wanted to em­pha­sise how much eas­ier us­ing its TouchID fin­ger­print lo­gin sys­tem is than in­putting a PIN code or pass­word ev­ery time a user re­ceives a text mes­sage or email.

The bal­ance be­tween user se­cu­rity and user ex­pe­ri­ence is im­por­tant as Ap­ple ap­pears poised to se­cure iCloud.

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