IPhone is Unlocked 80 Times a Day!
New York: Now we know exactly how addictive iPhones are, according to Apple: the average iPhone user unlocks their phone 80 times a day, says analyst Ben Bajarin, who attended a security 'deep dive' at Apple's headquarters last week.
At that rate, given a 12-hour day of usage, iPhone users check their phones between six or seven times an hour, or about once every 10 minutes. That doesn't sound too excessive, although there are probably users who unlock their phone at a far higher rate .
previous study with Android users found they unlock their phone 110 times per day. Apple shared that statistic because it wanted to emphasise how much easier using its TouchID fingerprint login system is than inputting a PIN code or password every time a user receives a text message or email.
The balance between user security and user experience is important as Apple appears poised to secure iCloud.