The Economic Times - - Brands: Creating Desire -

Lead­ing quick-ser­vice restau­rant com­pa­nies such as Yum, Domi­nos and Mc­Don­alds may have re­ported con­sis­tent de­cline in same-store sales growth through­out 2015, but the over­all food ser­vice mar­ket in In­dia jumped 11% to cross $100 bil­lion in sales, ac­cord­ing to Euromon­i­tor In­ter­na­tional. In terms of trans­ac­tions, 125 crore In­di­ans pur­chased food more than once a week. Sa­gar Malviya takes a look...

How big is the In­dian mar­ket?

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