Not Just a Gos­sip! Gup­shup has Bot Builder Plat­form for Real

The Economic Times - - Disruption: Startups & Tech - Our Bureau

Ben­galuru: Mes­sag­ing plat­form Gup­shup has launched its bot builder plat­form called gup­

Gup­ con­sists of om­nichan­nel mes­sag­ing rules and pro­to­cols, called APIs, and bot builder tools. The omni-chan­nel APIs en­able con­nec­tiv­ity to al­most ev­ery mes­sag­ing chan­nel in­clud­ing SMS, Face­book Mes­sen­ger, Slack and Tele­gram. Bots are soft­ware ap­pli­ca­tions that run au­to­mated tasks, like or­der­ing a pizza. One could di­rectly ‘talk’ to a bot, through a mes­sag­ing in­ter­face like Face­book mes­sen­ger and or­der, with­out hav­ing to call the pizza place.

“Bots are the new apps. Bots will trans­form vir­tu­ally ev­ery as­pect of our lives, mak­ing it sim­pler and eas­ier to en­gage with busi­nesses and brands just by chat­ting with them,” said Beerud Sheth, CEO of Gup­shup. “Ev­ery busi­ness and brand will have to de­velop a bot strat­egy quickly.” Gup­shup has au­to­mated com­mon tasks that are per­formed by ev­ery bot de­vel­oper.

The plat­form en­ables a de­vel­oper to build, test and de­ploy a bot across mul­ti­ple chan­nels. The bot is au­to­mat­i­cally hosted with a oneclick de­ploy process. Post-launch mon­i­tor­ing and track­ing of bots has also been au­to­mated.

An omni-chan­nel bot store en­ables the search and dis­cov­ery of bots, help­ing devel­op­ers to pro­mote their bots. Gup­shup plans to pro­mote the bot plat­form through mee­tups and hackathons. The startup will set up a tu­to­rial for users who are not pro­fes­sional devel­op­ers, so as to hand­hold them in the bot build­ing process. Gup­shup’s mes­sag­ing plat­form is used by com­pa­nies like Flip­Kart, Ola, Face­book, Twit­ter, ICICI and HDFC.

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