IKEA Bat­tles Trade­mark Cases Ahead of Launch

The Economic Times - - Brands: Creating Desire - Ra­sul.Bailay @times­group.com

New Delhi: Ahead of the open­ing of its first store in In­dia next year, Swedish home prod­ucts re­tailer IKEA is bat­tling trade­mark cases to stop oth­ers from us­ing sim­i­lar-sound­ing names in the country.

Last year, IKEA lost a trade­mark case in a district court in New Delhi against Ben­galu­rubased Quess Corp., which runs re­cruit­ment and staffing busi­nesses un­der the brand IKYA Hu­man Cap­i­tal So­lu­tions. The Swedish com­pany has ap­pealed in the Delhi High Court in a bid to stop Quess from us­ing the pho­net­i­cally sim­i­lar name. “IKEA had moved Delhi High Court seek­ing a stay against the district court or­der. The stay was not granted. The mat­ter is sub ju­dice now,” Sub­rata Nag, CFO of Quess, said in an emailed re­sponse. “We strongly deny any trade­mark in­fringe­ment. IKYA is de­rived from the San­skrit ‘Aikya’, mean­ing ‘One­ness’ and ‘In­te­gra­tion.’ We are us­ing this brand since 2008 for our HR ser­vices busi­ness which has no sim­i­lar­i­ties with the fur­ni­ture busi­ness of IKEA.” IKEA did not im­me­di­ately re­spond to an email seek­ing com­ment. In an­other case, the com­pany has dragged a West Ben­gal-based fur­ni­ture dealer to court for brand­ing as IKIA.

IKEA has reg­is­tered 45 trade­marks in In­dia, ac­cord­ing to doc­u­ments filed in the court.

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