Patan­jali to In­vest 1,150 cr this Year, Aims to Dou­ble Sales

The Economic Times - - Companies: Pursuit Of Profit - Our Bureau

New Delhi: Patan­jali Ayurved plans to in­vest more than .₹ 1,150 crore this year to set up five or six pro­cess­ing units and one R&D cen­tre, its founder and yoga guru Baba Ramdev said in Delhi on Tues­day. The home-grown Ayurveda-based consumer prod­ucts firm, which is rapidly gain­ing trac­tion across cat­e­gories rang­ing from soap and tooth­paste to noo­dles and honey, tar­gets to dou­ble its turnover to .₹ 10,000 crore this fis­cal from .₹ 5,000 crore in FY16, Ramdev said at a me­dia brief­ing. It also plans to en­ter new seg­ments in­clud­ing dairy prod­ucts, an­i­mal feed and khadi gar­ments.

“We plan to launch milk, cheese, but­ter milk and pa­neer,” Ramdev said.

Patan­jali sells close to 500 prod­ucts and, ac­cord­ing to re­tail trade, it has al­ready started tak­ing away share from es­tab­lished play­ers such as Dabur, Emami and Col­gate in cat­e­gories like honey, chyawan­prash and tooth­paste. The new units will be set up in As­sam, MP, UP, Ma­ha­rash­tra and Haryana. Patan­jali Ayurved MD Acharya Balkr­ishna said four units will be­come op­er­a­tional by the end of this fis­cal.

Some other spir­i­tual gu­rus and in­sti­tu­tions such as Sri Sri Ravi Shankar, Ram Rahim and Aurobindo Ashram too have launched Ayurveda-based consumer prod­ucts.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.