Samsung Commands a Premium Over Apple
Co overtakes Apple in March qtr to emerge as market leader in India’s premium smartphone segment GSMA: Cut Base Price of 4G in 700 MHz
Kolkata: Buoyed by the successful launch of Galaxy S7 as well as price cuts of its earlier popular models, Samsung has overtaken Apple to emerge as the clear market leader in India’s premium smartphone segment in the January-March quarter. The two companies were neck-toneck in the preceding October-December quarter with market research agencies differing on who was ahead. But the Korean handset maker appears to have pulled ahead of its Cupertino-based competitor in the previous three months in the high-value .₹ 30,000-plus smartphone segment, according to both GfK and Counterpoint Research, the two biggest outfits tracking handset sales in the country. Hong Kong-based shipment tracker Counterpoint Research’s figures show that Samsung’s volume share in January-March rose to 62% from 35% in the preceding quarter. Apple’s share, in contrast, fell to 37% Outsmarting the iPhone Maker Market share in ₹ 30,000-plus smartphone segment
APPLE SAMSUNG Apple & Samsung main brands in premium segment, with Sony shrinking its smartphone biz and Chinese brands absent
from 55%. GfK, which tracks end-consumer sales in 50,000-plus population markets, had narrowly placed Samsung at the top in the October-December quarter last year. However, its lead has widened substantially and as per GfK estimates, the Korean company’s market share in the JanuaryMarch quarter is 50% as opposed to Analysts say Samsung may expand lead over Apple in April-June due to good demand for S7 and poor sales of iPhone SE
Apple’s drop in volume market share has happened despite a 56% increase in iPhone sales revenue in India. The iPhone maker, which reported its first drop in quarterly sales in 13 years on Wednesday, has pinned its hopes on India.