Sam­sung Com­mands a Pre­mium Over Ap­ple

Co over­takes Ap­ple in March qtr to emerge as mar­ket leader in In­dia’s pre­mium smart­phone seg­ment GSMA: Cut Base Price of 4G in 700 MHz

The Economic Times - - Front Page - Wri­tankar.Mukher­jee @times­

Kolkata: Buoyed by the suc­cess­ful launch of Galaxy S7 as well as price cuts of its ear­lier pop­u­lar mod­els, Sam­sung has over­taken Ap­ple to emerge as the clear mar­ket leader in In­dia’s pre­mium smart­phone seg­ment in the Jan­uary-March quar­ter. The two com­pa­nies were neck-to­neck in the pre­ced­ing Oc­to­ber-De­cem­ber quar­ter with mar­ket research agen­cies dif­fer­ing on who was ahead. But the Korean hand­set maker ap­pears to have pulled ahead of its Cu­per­tino-based com­peti­tor in the pre­vi­ous three months in the high-value .₹ 30,000-plus smart­phone seg­ment, ac­cord­ing to both GfK and Coun­ter­point Research, the two big­gest out­fits track­ing hand­set sales in the coun­try. Hong Kong-based ship­ment tracker Coun­ter­point Research’s fig­ures show that Sam­sung’s volume share in Jan­uary-March rose to 62% from 35% in the pre­ced­ing quar­ter. Ap­ple’s share, in con­trast, fell to 37% Outsmart­ing the iPhone Maker Mar­ket share in ₹ 30,000-plus smart­phone seg­ment

AP­PLE SAM­SUNG Ap­ple & Sam­sung main brands in pre­mium seg­ment, with Sony shrink­ing its smart­phone biz and Chi­nese brands ab­sent

from 55%. GfK, which tracks end-con­sumer sales in 50,000-plus pop­u­la­tion mar­kets, had nar­rowly placed Sam­sung at the top in the Oc­to­ber-De­cem­ber quar­ter last year. How­ever, its lead has widened sub­stan­tially and as per GfK es­ti­mates, the Korean com­pany’s mar­ket share in the Jan­uary­March quar­ter is 50% as op­posed to An­a­lysts say Sam­sung may ex­pand lead over Ap­ple in April-June due to good de­mand for S7 and poor sales of iPhone SE

Ap­ple’s 41%.

Ap­ple’s drop in volume mar­ket share has hap­pened de­spite a 56% in­crease in iPhone sales rev­enue in In­dia. The iPhone maker, which re­ported its first drop in quar­terly sales in 13 years on Wed­nes­day, has pinned its hopes on In­dia.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.