‘The Jun­gle Book’ Scripts a New Tale

Walt Dis­ney movie makes .₹ 150 crore in box of­fice col­lec­tion, be­com­ing high­est grosser in the coun­try so far this year, beat­ing even Bol­ly­wood re­leases; an­a­lysts at­tribute film’s suc­cess to in­stant con­nect with au­di­ence

The Economic Times - - Brands: Creating Desire - Gau­rav.Laghate @times­group.com

Mum­bai: Walt Dis­ney’s ‘The Jun­gle Book’ has raced past sev­eral Bol­ly­wood re­leases in box of­fice col­lec­tions, mak­ing it the stu­dio’s big­gest suc­cess in In­dia and the high­est grosser in the coun­try so far this year.

The film has reached a net box of­fice col­lec­tion of .₹ 150 crore as of April 27, ac­cord­ing to Dis­ney In­dia.

This tally is greater than the net box of­fice col­lec­tions of all other Hol­ly­wood films re­leased in In­dia this year, which stood at slightly over .₹ 125 crore, ac­cord­ing to trade site Box­of­fi­cein­dia.com. The Hol­ly­wood films screened this year were: Batman Vs Superman – Dawn of Jus­tice (.`47.01 crore), Dead­pool (.`30.08 crore), Kung Fu Panda 3 (.`21.44 crore), Os­car win­ning The Revenant (.`9.71 crore) and an­i­ma­tion film Zootopia (.`8.28 crore). The Jun­gle Book was re­leased in In­dia on April 8, a week prior to its re­lease in the US, and around the time when an­nual ex­ams at schools con­clude.

Trade an­a­lysts say that one rea­son for the film’s suc­cess is the in­stant con­nect with the au­di­ence, es­pe­cially the older gen­er­a­tion that had grown up watch­ing the FILE PHOTO an­i­ma­tion se­ries that was screened on tele­vi­sion.

“There has been no fam­ily film since Christ­mas last year, for­get chil­dren’s films of any sig­nif­i­cance. The only other film, Kung Fu Panda 3 was re­leased dur­ing ex­ams, which was a very bad tim­ing. So nat­u­rally, post ex­ams, The Jun­gle Book be­came top at­trac­tion,” said trade an­a­lyst Amod Mehra.

“Se­condly, there was a nos­tal­gia at­tached to this film. A lot of older gen­er­a­tions have seen the televi- sion se­ries and wanted to re­live those mo­ments with their kids. In that sense, this film be­came the best birth­day gift, or hol­i­day gift or just a mem­o­rable fam­ily out­ing,” he added.

In fact, so far this year, no Bol­ly­wood film has man­aged to earn close to The Jun­gle Book.

The big­gest Bol­ly­wood suc­cess of this year has been the Akshay Ku­mar star­rer Air­lift (.`125 crore). The other big re­leases were Fan, star­ring Shah Rukh Khan (close to .₹ 80 crore), Kapoor & Sons (.`72 crore) and Neerja (.`70 crore). “The Jun­gle Book has not only cre­ated new box of­fice bench­marks in In­dia but has also been such a loved movie across age groups and across lan­guages. (In­dia is) one of the top four high­est per­form­ing mar­kets in­ter­na­tion­ally for the movie and that is truly a tes­ta­ment to the au­di­ence love for the movie,” said Am­rita Pandey, VP - Stu­dio, Dis­ney In­dia.

Trade an­a­lysts be­lieve that the film still has some steam left and might add .₹ 15-20 crore to its kitty be­fore ex­it­ing the screens.

Trade an­a­lysts be­lieve the film still has some steam left and may add up to 20 crore be­fore it ex­its the sil­ver screen

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