‘The Jungle Book’ Scripts a New Tale
Walt Disney movie makes .₹ 150 crore in box office collection, becoming highest grosser in the country so far this year, beating even Bollywood releases; analysts attribute film’s success to instant connect with audience
Mumbai: Walt Disney’s ‘The Jungle Book’ has raced past several Bollywood releases in box office collections, making it the studio’s biggest success in India and the highest grosser in the country so far this year.
The film has reached a net box office collection of .₹ 150 crore as of April 27, according to Disney India.
This tally is greater than the net box office collections of all other Hollywood films released in India this year, which stood at slightly over .₹ 125 crore, according to trade site Boxofficeindia.com. The Hollywood films screened this year were: Batman Vs Superman – Dawn of Justice (.`47.01 crore), Deadpool (.`30.08 crore), Kung Fu Panda 3 (.`21.44 crore), Oscar winning The Revenant (.`9.71 crore) and animation film Zootopia (.`8.28 crore). The Jungle Book was released in India on April 8, a week prior to its release in the US, and around the time when annual exams at schools conclude.
Trade analysts say that one reason for the film’s success is the instant connect with the audience, especially the older generation that had grown up watching the FILE PHOTO animation series that was screened on television.
“There has been no family film since Christmas last year, forget children’s films of any significance. The only other film, Kung Fu Panda 3 was released during exams, which was a very bad timing. So naturally, post exams, The Jungle Book became top attraction,” said trade analyst Amod Mehra.
“Secondly, there was a nostalgia attached to this film. A lot of older generations have seen the televi- sion series and wanted to relive those moments with their kids. In that sense, this film became the best birthday gift, or holiday gift or just a memorable family outing,” he added.
In fact, so far this year, no Bollywood film has managed to earn close to The Jungle Book.
The biggest Bollywood success of this year has been the Akshay Kumar starrer Airlift (.`125 crore). The other big releases were Fan, starring Shah Rukh Khan (close to .₹ 80 crore), Kapoor & Sons (.`72 crore) and Neerja (.`70 crore). “The Jungle Book has not only created new box office benchmarks in India but has also been such a loved movie across age groups and across languages. (India is) one of the top four highest performing markets internationally for the movie and that is truly a testament to the audience love for the movie,” said Amrita Pandey, VP - Studio, Disney India.
Trade analysts believe that the film still has some steam left and might add .₹ 15-20 crore to its kitty before exiting the screens.
Trade analysts believe the film still has some steam left and may add up to 20 crore before it exits the silver screen