200% More Women Join Pro­fes­sional Train­ing

The Economic Times - - Careers: The Fast Track - Brinda.Das­gupta @times­group.com

Ben­galuru: Nearly 5,000 women en­rolled with Simplilearn to up­skill them­selves over the past six months, a 200% in­crease over the pre­ced­ing six-month pe­riod.

This hap­pened as the Cal­i­for­ni­abased on­line ed­u­ca­tion provider of pro­fes­sional cer­ti­fi­ca­tion train­ing ran a cam­paign ti­tled #SheTakesCharge on so­cial me­dia, in ad­di­tion to send­ing out sur­veys to cus­tomers six months af­ter the com­ple­tion of their cour­ses, to put to­gether in­sights on pro­fes­sional ad­vance­ment among women.

“We reached out to over 15,000 Twit­ter users and com­bined their in­puts with sur­vey re­sponses from our cus­tomers. The re­sults show that women to­day are mak­ing sig­nif­i­cant ef­forts to up­skill them­selves, de­spite var­i­ous per­sonal com- mit­ments,” said Kashyap Dalal, chief busi­ness of­fi­cer of Simplilearn. Dalal said the pop­u­lar cat­e­gories among women are in­ter­est­ingly dig­i­tal mar­ket­ing, big data, project man­age­ment and an­a­lyt­ics, largely per­ceived to be male­dom­i­nated tech­nolo­gies.

Take the case of data sci­ence, for ex­am­ple. The study shows that one in three data sci­en­tist cer­ti­fi­ca­tion trainees is a wo­man. The lure of data sci­ence research and util­is­ing data-driven in­sights to help bring about pos­i­tive change con­tin­ues to draw more women to the fi- eld. Project man­age­ment also seems to be a ca­reer of choice, with women ac­count­ing for 30% of cer­ti­fied project man­age­ment pro­fes­sion­als.

But dig­i­tal mar­ket­ing takes the cake, with women (55%) out­num­ber­ing men. “It is en­cour­ag­ing that women are mak­ing a mark in fields pre­vi­ously thought to be male-dom­i­nated. In In­dia, 20% of our learn­ers are women, out of which close to 12% are in­di­vid­u­als who want to get back to their ca­reers from ma­ter­nity and per­sonal breaks,” Dalal said.

Pop­u­lar cat­e­gories are dig­i­tal mar­ket­ing & big data among oth­ers

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