Woo Finds a Perfect Match in US Desi Dat­ing App Dus

The Economic Times - - Disruption: Startups & Tech - Shash­wati.Shankar @times­group.com

Ben­galuru: Gu­ru­gram-head­quar­tered dat­ing app Woo has ac­quired Dus, a Los An­ge­les-based dat­ing app in an all-cash deal for an undis­closed amount. Dus was specif­i­cally de­signed for South Asian sin­gles to pro­vide them with dat­ing op­por­tu­ni­ties within the com­mu­nity.

“Dus has around 150,000 In­di­ans us­ing its app. This ac­qui­si­tion gives us ac­cess to their user base. We will be ac­tively scout­ing for ac­qui­si­tions to get ac­cess to the In­dian di­as­pora in other ge­ogra­phies like Aus­tralia, UK and Canada,” said Su-

mesh Menon, CEO of Woo.

Dus will merge with Woo in terms of brand iden­tity and will fo­cus on tar­get­ting In­di­ans in Amer­ica. In­dian Cana­dian co­me­dian and YouTube per­son­al­ity Jus Reign who is one of the founders of Woo, will use the dig­i­tal medium to pro­mote dat­ing app Woo among his fan fol­low­ing, which is pri­mar­ily South Asians.

Tak­ing into con­sid­er­a­tion that In­dia has 25 mil­lion sin­gles, the size of the coun­try’s dat­ing app in­dus­try is es­ti­mated to be worth $1.5 bil­lion, ac­cord­ing to en­trepreneurs in the sec­tor. Dat­ing apps make money through ad­ver­tise­ments and mi­cro trans­ac­tions in the form of paid fea­tures.

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