Con­sumer Firms Tweak Ru­ral Plans

The Economic Times - - Front Page -

Con­sumer goods com­pa­nies are al­ready work­ing on their strate­gies for the ru­ral mar­kets, where they ex­pect de­mand to get a boost from Bud­get sops, re­port Ratna Bhushan & Wri­tankar Mukher­jee.

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