Who will Take this Call from SE Asia?

Cloud tele­phony play­ers dial new mar­kets

The Economic Times - - Disruption: Startups & Tech - Shadma.Shaikh @times­group.com

Ben­galuru: The bat­tle for mar­ket share be­tween cloud tele­phony star­tups Knowl­ar­ity Com­mu­ni­ca­tions and Ex­o­tel is mov­ing to Southeast Asia, with both the com­pa­nies tar­get­ting the grow­ing startup ecosys­tem in the re­gion.

Cloud tele­phony es­sen­tially re­places a com­pany’s voice-call­ing op­er­a­tions from tele­com providers with voice-over-in­ter­net pro­to­col (VoIP), giv­ing com­pa­nies more con­trol over their com­mu­ni­ca­tion sys­tems.

“There is a lot of startup ac­tiv­ity in the Southeast Asian mar­ket, re­sult­ing in de­mand for cloud tele­phony so­lu­tions,” said Shivaku­mar Gane­san, chief ex­ec­u­tive of Ex­o­tel. “The mar­ket con­di­tions also be­ing sim­i­lar to In­dia will be an added ad­van­tage.” Ex­pan­sion into Southeast Asia, he said, is a pri­or­ity for Ex­o­tel, which reg­is­tered a 161% in­crease in rev­enue to .₹ 27.8 crore in fis­cal 2016. The Ben­galuru-based com­pany, which be­gan op­er­a­tions in late 2011, counts new-age com­pa­nies in­clud­ing Ola, Flip­kart and Quikr among clients.

Ex­o­tel last year an­nounced an in­vest­ment of $10 mil­lion over two years for its Southeast Asia ex­pan­sion.

Delhi-based Knowl­ar­ity, which be­gan op­er­a­tions in 2009, al­ready has a pres­ence in Southeast Asia, with a sig­nif­i­cant por­tion of its re- venue com­ing from the re­gion, said CEO Am­bar­ish Gupta.

“While In­dia re­mains the largest rev­enue-gen­er­at­ing mar­ket for us, we be­lieve that rev­enue from Southeast Asia and the Mid­dle East will sur­pass our In­dia rev­enue in a year,” Gupta said.

The com­pany, which reg­is­tered rev­enue of .₹ 51.8 crore in fis­cal 2016, op­er­ates from its Sin­ga­pore head­quar­ters and has es­tab­lished offices in the Philip­pines and Dubai as well. Knowl­ar­ity in Novem­ber raised $20 mil­lion in fund­ing led by Delta Part­ners Cap­i­tal.

Other do­mes­tic cloud tele­phone com­pa­nies, too, are ven­tur­ing into ma­ture over­seas mar­kets. Hy­der­abad-based Ozone­tel, which caters to mid-sized to large en­ter­prises, re­cently started op­er­a­tions in the US, where it will tar­get small and medium busi­nesses, CEO Murthy Chin­ta­la­p­ati said.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.