Maxus Loses 250-cr Titan Account to Madison Media
Mumbai: Lifestyle company Titan has moved its .₹ 250-crore media account from Maxus India to Madison Media Group, according to two officials privy to the deal. Maxus India, part of GroupM and WPP global network, had been managing the account for the last 12 years. Titan had called for a traditional media pitch sometime in November last year for its entire portfolio, sources revealed. Under the mandate, Madison Media will create the TV, print and radio planning and buying strategy for all the brands of the company. The Tata-owned company has nine brands under its umbrella, including Titan, Sonata, Fastrack, Tanishq and Eye Plus. However, both Madison Media and Titan didn’t confirm the development.
“We are in the process of evaluating various agencies. In time, we will be making some announcement,” said Ronnie Talati, CEO, Titan Eye Plus. Madison Media Group handles media planning and buying for clients such as Godrej, ITC, Marico, SpiceJet, Raymond, Domino’s and Asian Paints, among others.