Maxus Loses 250-cr Ti­tan Ac­count to Madi­son Me­dia

The Economic Times - - Brands: Cre­at­ing De­sire - Neha.Tyagi@ times­group.com

Mum­bai: Life­style com­pany Ti­tan has moved its .₹ 250-crore me­dia ac­count from Maxus In­dia to Madi­son Me­dia Group, ac­cord­ing to two of­fi­cials privy to the deal. Maxus In­dia, part of GroupM and WPP global net­work, had been man­ag­ing the ac­count for the last 12 years. Ti­tan had called for a tra­di­tional me­dia pitch some­time in Novem­ber last year for its en­tire port­fo­lio, sources re­vealed. Un­der the man­date, Madi­son Me­dia will cre­ate the TV, print and ra­dio plan­ning and buy­ing strat­egy for all the brands of the com­pany. The Tata-owned com­pany has nine brands un­der its um­brella, in­clud­ing Ti­tan, Sonata, Fas­track, Tan­ishq and Eye Plus. How­ever, both Madi­son Me­dia and Ti­tan didn’t con­firm the de­vel­op­ment.

“We are in the process of eval­u­at­ing var­i­ous agen­cies. In time, we will be mak­ing some an­nounce­ment,” said Ron­nie Talati, CEO, Ti­tan Eye Plus. Madi­son Me­dia Group han­dles me­dia plan­ning and buy­ing for clients such as Go­drej, ITC, Marico, SpiceJet, Ray­mond, Domino’s and Asian Paints, among oth­ers.

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