Tatas Aim for the Fu­ture with TAMO & a Sports Car

Tata Mo­tors un­veils sub-brand TAMO, which will in­cu­bate new con­cepts and busi­ness mod­els; a 2-seater sports car could be its first of­fer­ing

The Economic Times - - Brands & Companies - Ketan.Thakkar@ times­group.com Un­veil­ing of the sports car

Mum­bai: Tata Mo­tors is cre­at­ing a new sub-brand, TAMO, to house per­for­mance cars that are on the Nano maker’s am­bi­tious list of fu­ture prod­ucts.

The first prod­uct that is likely to spot the tag is a two-seater sports car, a pro­to­type of which is get­ting ready at the com­pany’s design cen­tre in Italy and is ex­pected to be launched af­ter 2018-19. The owner of the mar­quee Bri­tish brands Jaguar and Land Rover is hop­ing to cre­ate a “halo ef­fect” around new prod­ucts by dis­play­ing its au­to­mo­tive prow­ess to design and make ve­hi­cles, so as to en­tice cus­tomers in the highly com­pet­i­tive In­dian mar­ket.

TAMO will act also as a ver­ti­cal that will in­cu­bate new con­cepts and busi­ness mod­els, as the com­pany aims to be fu­ture-ready to not only par­tic­i­pate in the main­stream car busi­ness, but also in the new world of shared and con­nected mo­bil­ity.

ET was the first to re­port, in Novem­ber, about the com­pany’s plans of de­vel­op­ing a sports car. In Oc­to­ber, Tata Mo­tors manag­ing di­rec­tor Guenter Butschek told ET that it was moot­ing a sep­a­rate ver­ti­cal to work on new-age mo­bil­ity so­lu­tions.

An­nounc­ing its new pas­sen­ger ve­hi­cle strat­egy on Thurs­day, Butschek said: “We needed a dif­fer­ent way to drive into the fu­ture. There is tremen­dous amount of volatil­ity and dis­con­ti­nu­ity in the mar­ket, be it with con­cept, prod­ucts or ser­vices. It is a pre­req­ui­site to innovate in the fu­ture and TAMO is a step in that di­rec­tion.”

The sports car project is be­ing de­signed out of the com­pany’s Ital­ian en­gi­neer­ing and design house, Trilix. A team of 50 peo­ple is work­ing on the project. The pro­to­type of this ve­hi­cle was likely ready by the end of 2016 and the work is now likely to be trans­ferred to its En­gi­neer­ing and Re­search Cen­tre in Pune.

The sports car is planned on the X1 plat- form with a 1.2-litre twin turbo petrol en­gine, which would de­liver over180 bhp. Coined Fu­turo in­ter­nally, the sports car will boast of a host of con­nected tech­nolo­gies and will be used as a proof point of Tata Mo­tors en­gi­neer­ing prow­ess.

Tata Mo­tors an­nounced also that it will be ra­tio­nal­is­ing its six ve­hi­cle plat­forms into two, which will be mod­u­lar in na­ture.

The com­pany in­ter­nally calls the project Ad­vance Mod­u­lar Plat­form, or AMP, (one plat­form for cars and the other for util­ity ve­hi­cles) which will have 70% com­mon parts across 15 mod­ules. It is a 170-kg lighter ar­chi­tec­ture when com­pared with cur­rent ones and en­gi­neered for elec­tric and hy­brid pow­er­train options. These two new plat­forms will be­come the ba­sis of the com­pany’s port­fo­lio post 2018-19.

Mayank Pa­reek, pres­i­dent for pas­sen­ger ve­hi­cle di­vi­sion at Tata Mo­tors, said his big­gest tar­get is to en­sure how Tata Mo­tors can come in the con­sid­er­a­tion set of prospec­tive buy­ers and the fu­ture prod­uct port­fo­lio is de­signed to ad­dress this. ends

Tata Mo­tors MD Guenter Butschek un­veils the TAMO brand on Thurs­day BLOOMBERG


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