Times Internet Launches ETInsure.com to Simplify Insurance Buying, Claims
New Delhi: Launching today, ETInsure.com, an online insurance platform, makes it simple for anyone to buy the best insurance plan by providing a transparent, easy-to-understand buying experience. Starting with car and twowheeler insurance, it will offer insurance plans from popular seven insurance companies. “The launch of ETInsure.com is in line with our mission to simplify the financial journey of consumers in India. Insurance is a critical part of this mission as the current experience of buying and owning an insurance policy is cumbersome and riddled with rampant miss-selling from pushy sales agents,” said Mukesh Kalra, who is leading Times Internet’s foray in fintech.
Designed as a mobile responsive website, ETInsure.com provides a seamless experience whether you are in front of a desktop or on your mobile. You can buy the policy without any paperwork. The policy is issued instantly and the coverage starts within minutes.
DATA-LED SUGGESTIONS TO HELP BUY RIGHT POLICY
By talking to more than 100 consumers, ETInsure team found that while buying a car or two-wheeler insurance, consumers mostly buy products with lowest premiums, ig- noring the fact that lowest priced plans would usually put a very low value to their vehicle. This means consumers are under-covered and they don’t even realise it until they make their first claim. ETInsure.com solves this problem by giving a suggested value of the vehicle which takes into account multiple data points such as the age of the vehicle, buyer preferences, number of quotes and competitive prices. Consumers can then customise their quotes with a single click to get the best policy with suitable coverage. Consumers also get data-led suggestions on the type of addons they should attach to their policy, which can increase their coverage at a very nominal cost.
DECODING THE FINE PRINT
Another aspect is the fine print and complex wordings of the policy document. ETInsure.com digitally decodes the terms and conditions of every policy and presents them in simple visuals and easy-to-understand language bringing clarity. Once bought, there is an expert team to help the consumer during claim settlements. “We have redesigned and re-engineered the entire insurance stack from the ground up,” said Shankar Nath, principal officer & head, ETInsure.com.
Launching with car and two-wheeler insurance, ETInsure.com will soon add health, life & travel insurance products to its online platform.