Times In­ter­net Launches ETIn­sure.com to Sim­plify In­sur­ance Buy­ing, Claims

The Economic Times - - Companies: Pursuit Of Profit - Our Bureau

New Delhi: Launch­ing to­day, ETIn­sure.com, an on­line in­sur­ance plat­form, makes it sim­ple for any­one to buy the best in­sur­ance plan by pro­vid­ing a trans­par­ent, easy-to-un­der­stand buy­ing ex­pe­ri­ence. Start­ing with car and twowheeler in­sur­ance, it will of­fer in­sur­ance plans from pop­u­lar seven in­sur­ance com­pa­nies. “The launch of ETIn­sure.com is in line with our mis­sion to sim­plify the fi­nan­cial jour­ney of con­sumers in In­dia. In­sur­ance is a crit­i­cal part of this mis­sion as the cur­rent ex­pe­ri­ence of buy­ing and own­ing an in­sur­ance pol­icy is cum­ber­some and rid­dled with ram­pant miss-sell­ing from pushy sales agents,” said Mukesh Kalra, who is lead­ing Times In­ter­net’s foray in fin­tech.

De­signed as a mo­bile re­spon­sive web­site, ETIn­sure.com pro­vides a seam­less ex­pe­ri­ence whether you are in front of a desk­top or on your mo­bile. You can buy the pol­icy with­out any pa­per­work. The pol­icy is is­sued in­stantly and the cov­er­age starts within min­utes.


By talk­ing to more than 100 con­sumers, ETIn­sure team found that while buy­ing a car or two-wheeler in­sur­ance, con­sumers mostly buy prod­ucts with low­est premi­ums, ig- nor­ing the fact that low­est priced plans would usu­ally put a very low value to their ve­hi­cle. This means con­sumers are un­der-cov­ered and they don’t even re­alise it un­til they make their first claim. ETIn­sure.com solves this prob­lem by giv­ing a sug­gested value of the ve­hi­cle which takes into ac­count mul­ti­ple data points such as the age of the ve­hi­cle, buyer pref­er­ences, num­ber of quotes and com­pet­i­tive prices. Con­sumers can then cus­tomise their quotes with a sin­gle click to get the best pol­icy with suit­able cov­er­age. Con­sumers also get data-led sug­ges­tions on the type of ad­dons they should at­tach to their pol­icy, which can in­crease their cov­er­age at a very nom­i­nal cost.


An­other as­pect is the fine print and com­plex word­ings of the pol­icy doc­u­ment. ETIn­sure.com dig­i­tally de­codes the terms and con­di­tions of every pol­icy and presents them in sim­ple vi­su­als and easy-to-un­der­stand lan­guage bring­ing clar­ity. Once bought, there is an ex­pert team to help the con­sumer dur­ing claim set­tle­ments. “We have re­designed and re-en­gi­neered the en­tire in­sur­ance stack from the ground up,” said Shankar Nath, prin­ci­pal of­fi­cer & head, ETIn­sure.com.

Launch­ing with car and two-wheeler in­sur­ance, ETIn­sure.com will soon add health, life & travel in­sur­ance prod­ucts to its on­line plat­form.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.