Now, French Winemaker JCB Plans a Local Blend
New Delhi: Premium French winemaker Jean-Charles Boisset (JCB) will create wine blends tailored for the Indian market in collaboration with its exclusive Indian partner, Fratelli Vineyards, representatives of both firms said.
This will be a first in India for the privately held French vintner.
Fratelli and JCB are already selling an extensive portfolio of brands, such as JCB, Fortant, J Moreau and DeLoach, under a retail and distribution partnership. Fratelli is the third largest wine producer in India, after Sula Vineyards and Grover Zampa.
“India’s food and social culture is an ideal fit for wine. Market trends show that wine consumption, though at a nascent stage, is growing exponentially in the country,” Jean-Charles Boisset said.
Fratelli Vineyards managing director Kapil Sekhri said consumption of wine was growing at a faster rate than that of hard liquor in India, though on a smaller base. Data by researcher Euromonitor show sales of spirits will grow at slower than 2% in compound annual growth rate (CAGR) in India in 2015-20 and beer at 5.7%, while wine will outpace both at about 15%.
Fratelli’s current Indian investments stand at $10 million (about ₹ 68 crore).
Sekhri said three-fourths of Indian consumption is skewed in favour of red wine, followed by white wine. While Fratelli’s domestic wines are sold at ₹ 700 to ₹ 2,000, international brands start at ₹ 1,500 and go up to ₹ 5,000.
According to the India Wine Market Outlook-2021 report, international wine traders are increasingly eyeing India as an explosive highvalue market. Indians, compared with consumers in western countries, have traditionally preferred liquor with a higher percentage of alcohol, such as whisky. “But changing habits of Indians in drinking have altered fortunes of the wine industry. The prospect of wine consumption in the country is very positive,” it said.