Rasna Eyes Kids Snack Segment
Fruit juice concentrate maker Rasna is looking to capitalise on the “huge opportunity” in the evening snack space for kids and is also planning to expand its overall product portfolio. “There is a huge opportunity for Indian food product companies in the kids-back-from-school segment. We are trying to work on new products in the evening space. In our ads and our products, we are trying to take the evening snack proposition,” Rasna Chairman and MD Piruz Khambatta told PTI here. The company is focusing on the niche sweet snack category.