Colour Black a Big No for Re­tail Banking

The Economic Times - - Money & Banking -

Black colour is tra­di­tion­ally seen as notso-holy among In­di­ans. Of late, cor­po­rates too seem to have taken note of it. A large non-banking fi­nance com­pany un­der the leadership of a for­mer for­eign bank vet­eran has de­cided to drop black colour as it does not at­tract re­tail cus­tomers. The com­pany, ag­gres­sively go­ing for re­tail ex­pan­sion, has painted its vis­it­ing cards with a blue tag, per­ceived to be a “Holy Grail” for re­tail cus­tomers.

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