Colour Black a Big No for Retail Banking
Black colour is traditionally seen as notso-holy among Indians. Of late, corporates too seem to have taken note of it. A large non-banking finance company under the leadership of a former foreign bank veteran has decided to drop black colour as it does not attract retail customers. The company, aggressively going for retail expansion, has painted its visiting cards with a blue tag, perceived to be a “Holy Grail” for retail customers.