Times Now En­ters Main­land Europe

Set to ex­pand to 100 coun­tries as it joins hands with Ger­man firm Bub­bles Me­dia

The Economic Times - - Brands & Companies - Our Bureau

Mum­bai: Times Now, In­dia’s lead­ing English news chan­nel, is set to ex­pand its foot­print across 100 coun­tries af­ter joining hands with Ger­man pay TV and over-the-top com­pany Bub­bles Me­dia for launch of the chan­nel in Europe.

The deal is ex­pected to add a po­ten­tial au­di­ence of 1.4 mil­lion In­di­ans in main­land Europe, across coun­tries such as Bel­gium, Ger­many, France, Italy, the Nether­lands, Spain, Swe­den and Switzer­land. MK Anand, man­ag­ing di­rec­tor and chief ex­ec­u­tive at Times Net­work, the com­pany which owns the chan­nel, said: “To­day, with In­dia’s grow­ing par­tic­i­pa­tion in in­ter­na­tional af­fairs, en­gag­ing with the In­dian di­as­pora is equally im­por­tant to­wards our eco­nomic de­vel­op­ment.” “Through our ap­proach to­wards tele­vi­sion news jour­nal­ism, we plan to rep­re­sent a mo- dern, vi­brant, suc­cess­ful and vo­cal In­dia to the world,” Anand added. While Times Now was launched 11 years back, its in­ter­na­tional ex­pan­sion started only in early 2011, with its com­mer­cial launch in Aus­tralia. In six years, the chan­nel now reaches 10 mil­lion In­di­ans out­side the home mar­ket, across five con­ti­nents.

Re­cently, the chan­nel was launched in the UK.

“This is truly a land­mark achieve­ment con­sid­er­ing we were the last In­dian TV net­work to be­gin in­ter­na­tional op­er­a­tions and have reached 100 coun­tries in just a lit­tle over five years,” said Naveen Chan­dra, head of in­ter­na­tional busi­ness at Times Net­work. “We are all set to launch our first lo­cal con­tent ini­tia­tives in Europe and look for­ward to grow­ing ag­gres­sively in the fu­ture.”

Times Now has con­sis­tently been the most watched English News Chan­nel over the last nine years in In­dia and con­tin­ues to dom­i­nate the lo­cal mar­ket.

Ac­cord­ing to Broad­cast Au­di­ence Re­search Coun­cil data, Times Now com­mands a 43% mar­ket share in the English News cat­e­gory, and 58% dur­ing prime time English News.

Times Net­work is part of Ben­nett Cole­man & Co, the pub­lisher of this news­pa­per.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.