Zarget’s SaaSy Move is to Assist Startups
Zarget launches RespectStartups, a platform where larger cos can offer help to early-stage startups
Bengaluru: Chennai-based software-as-a-service (SaaS) startup Zarget has launched RespectStartups, a platform where startups and large companies can come together to offer budding startups assistance in the form of free trials for products, access to services, and office space, among others.
The platform is aimed at helping early-stage startups that often struggle with funds to buy licensed software products. “When we started Zarget, we went through a phase where we required a lot of software tools to build our product,” said Arvind Parthiban. “It’s difficult to spend too much money on buying licensed products when you are starting a bootstrapped company.” Zarget fortunately bagged an early funding under a year of its incorporation, making things easier for them in terms of spending on products, Parthiban said. However, to build a solid ecosystem there was a need for a community to help startups in need.
Backed by large venture capital firms, including Sequoia Capital, Accel Partners and Matrix Partners India, within a year of its launch Zarget took the onus of building this platform to give back to the community. Put together by a team of six people over six months, Zarget plans to manage the RepectStartups platform until it gains momentum and picks up on its own.
The platform will allow companies to list their offerings to the startup community and will also allow the early-stage startups to post requests on it.
While Zarget doesn’t expect a direct business impact through the initiative, Parthiban said the idea is to grow its business by enabling growth within the community. If startups like the product within the trial period of six months, they might end up buying them in the long run. “We heard about the RepectStartups community even before its inception and availed an attractive offer. It is a
much-needed ini- tiative and will revolutionise the startup world,” said Karthi Mariappan, CEO, Lyceum Technologies. Zarget has planned an outreach programme to enable more entrepreneurs and companies to sign up on the platform that goes live on Thursday. The platform will also be launched in the US next week.