Now, Lux­ury Jewellery Brand Faberge En­ters In­dia

The Economic Times - - Companies: Pursuit Of Profit - Anu­meha.Chaturvedi @times­group.com

New Delhi: It de­fined el­e­gance at Rus­sia’s last im­pe­rial court, added sheen to mu­se­ums in con­ti­nen­tal Europe with its Easter eggs, and has long been at Her Majesty’s ser­vice. That be­spoke ser­vice is now avail­able in In­dia, the lat­est mar­ket for Lon­don’s jew­eller for the su­per-rich, Faberge. Owned by the world’s top emeralds and ru­bies-miner Gem­fields, Faberge is the lat­est in a swelling list of global lux­ury brands such as Burberry and Rolex to en­ter In­dia, where eco­nomic ex­pan­sion is spawn­ing more bil­lion­aires than in Ja­pan, the tra­di­tional bas­tion of ul­tra­rich in Asia. Delhi and Mum­bai, In­dia’s eco­nomic hotspots, will be Faberge’s beach­head in the coun­try, where the jew­eller will sell its prod­ucts by se­lect trunk shows for the uber rich.

“In­dia and other Asian mar­kets have tremen­dous po­ten­tial go­ing by the re­ac­tions we got in the last few days. The re­la­tion­ship with Gem­fields gives us a leg-up in our abil­ity to de­liver won­der­ful pieces. Asia has largely been an unexplored area for us and ex­pect the next phase of growth to come from the re­gion,” said Sean Gil­bert­son, CEO of Faberge.

The jew­eller, which re­tails through 39 multi-brand out­lets in­clud­ing May­fair and Har­rods, will hold more such trunk shows in Singapore, Hong Kong and Malaysia.

Owned by Gem­fields, Faberge is the lat­est in a swelling list of global lux­ury brands such as Burberry and Rolex to en­ter In­dia

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.