Myn­tra Rear­ranges Man­age­ment Shelf

While CMO Gun­jan Soni is set to head Jabong, co­founder Ashutosh Lawa­nia puts in his pa­pers

The Economic Times - - Disruption: Startups & Tech - Payal.Gan­guly@ times­group.com

Ben­galuru: On­line fash­ion re­tailer Myn­tra has named chief marketing of­fi­cer Gun­jan Soni the head of Jabong, the ri­val it ac­quired last year. Myn­tra co­founder Ashutosh Lawa­nia, who headed the sup­ply chain divi­sion, has quit to pur­sue other in­ter­ests.

Man­preet Ra­tia, cur­rent chief peo­ple of­fi­cer and head for new ini­tia­tives at Myn­tra, will take ad­di­tional charge of sup­ply chain and con­sumer ex­pe­ri­ence.

Soni will re­port to Ananth Narayanan, the CEO of both Myn­tra and Jabong, which are owned by Flip­kart. Ben­galuru-based Myn­tra named Naresh Kr­ish­naswamy, who has been with the com­pany

FOR GROWTH’S SAKE

since 2012, as part of the se­nior man­age­ment head­ing “en­tire sales or­gan­i­sa­tion and key ini­tia­tives to drive growth”.

There has been a series of ex­its from Jabong af­ter Myn­tra ac­quired the com­pany in June 2016.

Chief tech­nol­ogy of­fi­cer Su­mit Jain fol­lowed CEO San­jeev Mo­hanty out within months of the ac­qui­si­tion. Amid talk of the two busi­nesses merg­ing, CEO Narayanan had said ear­lier that they will con­tinue to run sep­a­rately. Af­ter his ap­point­ment as CEO in 2015, Narayanan brought in tal­ent from for­mer em­ployer McKin­sey. Soni was a part­ner at McKin­sey be­fore tak­ing over as ex­ec­u­tive vice-pres­i­dent at Star In­dia. For­mer McKin­sey as­so­ciate part­ner Ananya Tri­pathi was in­ducted as chief strat­egy of­fi­cer in June 2015.

In De­cem­ber, Myn­tra said it was on the path to break even in the fi­nan­cial year 2018 and that the Flip­kart-Myn­tra-Jabong com­bine com­manded a 70-75% share of the on­line fash­ion market.

“We have started the year on a high note with Jan­uary witnes- sing a 100% year-on-year growth and an an­nu­alised run rate of $1.65 bil­lion. As we con­tinue on our jour­ney to build a long last­ing and in­no­va­tive fash­ion and life­style des­ti­na­tion, we have made some strate­gic man­age­ment changes to help drive con­tin­ued growth,” said Narayanan.

Myn­tra re­jigged the man­age­ment in 2016, start­ing with CTO Shamik Sharma, who was moved to an ad­vi­sory role in Novem­ber af­ter four years in the role. Head of ecom­merce plat­form Prasad Kom­palli left in De­cem­ber, while the head of fash­ion brands Ab­hishek Verma, re­spon­si­ble for build­ing pri­vate la­bels such as Road­ster and HRX, was re­placed by Manohar Ka­math, for­mer chief op­er­at­ing of­fi­cer of Shop­pers Stop, in Septem­ber.

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