Oppo’s Noida Fa­cil­ity to Go on-Stream This Year

The Economic Times - - Companies: Pursuit Of Profit - Gul­veen.Au­lakh @times­group.com

New Delhi: Chi­nese smart­phone maker Oppo is tak­ing big steps into In­dia, a key market where it will be­gin man­u­fac­tur­ing at a more gran­u­lar level, be­sides en­ter­ing into the on­line sales seg­ment, af­ter jump­ing to the No 5 spot in quick time on the back of tra­di­tional off­line sales.

Oppo will part­ner with Flip­kart to launch ex­clu­sive on­line mod­els start­ing this week, and will co-in­vest in brand­ing and marketing to strengthen its po­si­tion as a top player in the coun­try. “Oppo Mo­biles would be­gin op­er­a­tions at the brand new SMT fa­cil­ity in Greater Noida in 2017 as part of our com­mit­ment un­der Make in In­dia pro­gramme,” an In­dia spokesper­son said.

SMT, or sur­face mount tech­nol­ogy, pro­duces the printed cir­cuit boards of an elec­tronic de­vice, on which var­i­ous cir­cuits are em­bed­ded that al­low the ba­sic func­tion­ing of the de­vice, in this case a smart­phone.

At present, most com­pa­nies, ex­cept Sam­sung, as­sem­ble phones from semi-knocked down (SKD) mod­ules or kits. SMT is part of the com­pletely knocked down (CKD) phase of as­sem­bling. This takes man­u­fac­tur­ing a step up from SKD.

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