Celebri­ties are Go­ing Out of Fash­ion

The Economic Times - - The Edit Page -

A rev­e­la­tion this week by the vet­eran fash­ion de­signer Tommy Hil­figer that A-list celebri­ties charge any­thing from $25,000 to over $100,000 to sit in the front row of fash­ion shows dressed in clothes by the de­signer-du-jour — with An­gelina Jolie re­port­edly com­mand­ing $1 mil­lion for ‘pay-for­pose’ ap­pear­ances — is cau­tion­ary. More so as it comes in the con­text of fa­mous faces con­spic­u­ously dis­ap­pear­ing from the cat­walk-side perches in New York these days. This phe­nom­e­non ob­vi­ously can­not be blamed on cur­rent usual sus­pects such as Don­ald Trump be­com­ing the US Pres­i­dent or In­dia’s de­mon­eti­sa­tion. In­stead, it begs the ques­tion of whether re­al­i­sa­tion is fi­nally dawn­ing that such celebrity place­ments do not trans­late into sig­nif­i­cant sales any more though they catch the cam­eras at award-show red car­pets. Worse still, over­ex­po­sure has led some of these celebri­ties to in­vade the fash­ion de­sign­ing arena them­selves! Mean­while, the power to move markets ap­pears to have shifted to an­other set of opin­ion-mak­ers, who are val­ued more for their so­cial media fol­low­ings than their fa­mous faces. As la­bel-cen­tric buy­ing is giv­ing way to eclec­tic per­sonal mix’n’-match styles, dis­sem­i­nated widely daily and in­stantly, In­dian de­sign­ers who are still count­ing on celebrity front rows and Bol­ly­wood di­vas as ‘show­stop­pers’ bet­ter take note.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.