Gad­kari Wants In­dia Inc’s Help to Make Roads Safer

The Economic Times - - Economy: Macro, Micro & More -

A Road Less Risky Roads min­istry asks au­tomak­ers to make high­ways stretches safer Cos asked to fix black spots, set up trauma cen­tres, give am­bu­lance ser­vices Govt aims to halve the num­ber of road ac­ci­dents in three years

M&M, Maruti, Toy­ota Kir­loskar, Hyundai, Tata Mo­tors too tak­ing steps to im­prove road safety

“We want to make high­ways safer and the cor­po­rate sec­tor must take some re­spon­si­bil­ity.” NITIN GAD­KARI Sharmistha Mukher­jee & Ra­jat Arora

New Delhi: In a bid to make the coun­try’s roads safer, min­is­ter for road trans­port and high­ways Nitin Gad­kari has asked all ma­jor automobile mak­ers to adopt stretches of high­ways for fix­ing black spots, set­ting up trauma cen­tres and pro­vid­ing life-sav­ing am­bu­lance ser­vices.

Amid ris­ing cases of fa­tal­i­ties in road ac­ci­dents — 1.46 lakh lives were lost and more than 5 lakh were in­jured in 2015 — the govern­ment has set a tar­get of re­duc­ing ac­ci­dents by half in the next three years. “We want to make high­ways safer and the cor­po­rate sec­tor must take some re­spon­si­bil­ity,” Gad­kari told ET.

The min­is­ter has writ­ten to car­mak­ers to make ve­hi­cles as per Global NCAP norms to en­sure pe- de­s­trian safety. Com­pa­nies mak­ing hel­mets too have been given a new de­sign that has bet­ter safety fea­tures.

Car­mak­ers too are tak­ing steps to im­prove road safety. Mahin­dra & Mahin­dra (M&M) has started work with Ma­ha­rash­tra State Road De­vel­op­ment Cor­po­ra­tion (MSRDC) to make the Mum­baiPune Ex­press­way safer. “We are work­ing with MSRDC in ed­u­ca­tion, en­force­ment, en­gi­neer­ing and emer­gency care to make Mum­bai-Pune Ex­press­way a zero fa­tal­ity cor­ri­dor,” said Pravin Shah, president and chief ex­ec­u­tive (au­to­mo­tive divi­sion) at M&M. The com­pany has spent ₹ 5 crore un­der the ‘Zero Fa­tal­ity Cor­ri­dor Project’ and ear­marked 20% of its annual CSR bud­get for road safety projects.

Maruti Suzuki too has adopted a 7.5-km stretch on the Gur­gaon Ex­press­way to im­prove road safety in col­lab­o­ra­tion with Gur­gaon Po­lice.

Ma­hesh Ra­jo­ria, as­sis­tant vi­cepres­i­dent (driv­ing train­ing) at Maruti Suzuki, said, “We con­ducted a base line sur­vey through NATPAC (Na­tional Trans­porta­tion Plan­ning and Re­search Cen­tre) which showed most peo­ple were not aware of the mean­ing of road sig­nages. “We put in place new mark­ings de­lin­eators, and car­ried out ed­u­ca­tional ex­er­cises among other mea­sures. As per data avail­able with po­lice, while num­ber of road ac­ci­dents in en­tire Gur­gaon went up by 1% last year, ac­ci­dents came down by as much as 80% on the se­lected stretch.” The com­pany is now look­ing at ex­tend­ing the pro­gramme to cover 20 km on the Gur­gaon Ex­press­way by the end of next fis­cal year. Toy­ota Kir­loskar Mo­tor (TKM) too has un­der­taken var­i­ous mea­sures to cut ac­ci­dents along the Ban­ga­lore-Mysore high­way. “We’ve in­stalled safety sig­nages at dif­fer­ent places to ed­u­cate driv­ers on high-speed driv­ing, lane driv­ing, mo­bile phone us­age and for cau­tion­ing them about speed break­ers,” said Shekhar Vish­wanathan, vice-chair­man at TKM. Hyundai has also launched a ‘Safe Move -- Traf­fic Safety Cam­paign’ with the roads min­istry to cre­ate ed­u­ca­tional con­tent and spread aware­ness about road safety. The com­pany has al­ready reached out to 90,000 chil­dren across 142 schools and 100,000 res­i­dents in 146 Res­i­dent Wel­fare As­so­ci­a­tions in 11 cities.

Tata Mo­tors too has rolled out ‘Hamare Bus Ki Baat Hai’ ini­tia­tive to ed­u­cate school bus driv­ers, staff and par­ents on road safety for school chil­dren.

“Our aim is to pro­mote a cul­ture of road safety, not only through our prod­ucts, but also by in­flu­enc­ing the ecosys­tem we op­er­ate in,” said a Tata Mo­tors spokesper­son.

In 2015, 1.46 lakh peo­ple were killed, 5 lakh in­jured in road ac­ci­dents

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.