Mar­ket­ing Buzz Miss­ing from IPL This Year

The Economic Times - - Front Page -

In­dian Pre­mier League, the coun­try’s most lu­cra­tive sport­ing event, is miss­ing the usual mar­ket­ing buzz this year, and some ad­ver­tis­ers and me­dia firms blame it on de­mon­eti­sa­tion and the on­go­ing tur­moil within BCCI, re­port Ratna Bhushan & Shamb­havi Anand.

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