BookMyShow Gets a 75% Ticket in Town­script

The Economic Times - - Disruption: Startups & Tech - Shash­wati.Shankar @times­group.com

Ben­galuru: Mum­bai-based en­ter­tain­ment tick­et­ing por­tal BookMyShow has ac­quired a 75% stake in do-it-your­self event reg­is­tra­tion and tick­et­ing plat­form Town­script in an undis­closed, all-cash deal.

Pune-based Town­script, which has al­ready pro­vided its ser­vices for over 12,000 events across In­dia, in­clud­ing smaller ci­ties like Lud­hi­ana and Jaipur, fo­cusses on the reg­is­tra­tion and tick­et­ing needs of small- and medium-scale events such as of­fice con­fer­ences, work­shops, ex­hi­bi­tions and tech events.

“We def­i­nitely ex­pect to see more trac­tion in the space of do-it-your­self tick­et­ing events. It’s unique and ad­dresses a dif­fer­ent set of users who want to set up their own events,” said Ashish Hem­ra­jani, co­founder of BookMyShow. “They will op­er­ate as an in­de­pen­dent en­tity but will be ac­ces­si­ble through the BMS site and gain ac­cess to our ex­ist­ing user base.” Users can set up their own events in five min­utes through Town­script’s ser­vices and have the op­tion of choos­ing from two mo­bile ap­pli­ca­tions-one app is for those look­ing to book ex­cit­ing or un­usual events around them, like a tech con­fer­ence, and the sec­ond is for event or­gan­is­ers, as it helps them man­age reg­is­tra­tions on the go. The plat­form charges 3.99% plus ₹ 10 per trans­ac­tion, in­clu­sive of the pay­ment gate­way fee.

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