Mi­crosoft to Use AI, IoT to Im­prove Tata Mo­tors’ Drive

The Economic Times - - Brands: Creating Desire - Our Bureau

Mum­bai: Tata Mo­tors and Mi­crosoft In­dia on Fri­day an­nounced a strate­gic part­ner­ship to lever­age the lat­ter's cloud-based con­nected ve­hi­cle tech­nol­ogy that uses ar­ti­fi­cial in­tel­li­gence, ad­vanced ma­chine learn­ing, and the In­ter­net of Things to en­hance driv­ing ex­pe­ri­ences.

The first ve­hi­cle show­cas­ing the tech­nol­ogy will be un­veiled at the 87th Geneva In­ter­na­tional Mo­tor Show on March 7, 2017, the two com­pa­nies an­nounced in a joint press state­ment.

The tech­nol­ogy will use ad­vanced nav­i­ga­tion, pre­dic­tive main­te­nance, telem­at­ics and re­mote mon­i­tor­ing features, the joint state­ment said.

“This is a col­lab­o­ra­tion that we have specif­i­cally for bring­ing con­nected car tech­nolo­gies rel­e­vant to TAMO (the auto maker’s new sub brand) and Tata Mo­tors,” Anant Ma­hesh­wari, pres­i­dent of Mi­crosoft In­dia, told ET.

Mi­crosoft last year an­nounced a sim­i­lar part­ner­ship with Re­nault and Nis­san, a step in the auto mak­ers’ ef­forts to build­ing driver­less cars by 2020.

Ma­hesh­wari, how­ever, said the tech­nol­ogy for Tata Mo­tors would be cus­tomised ac­cord­ing to the mar­ket. "It's very dif­fer­ent driv­ing in In­dia than in other mar­kets," he said.

With the tech­nol­ogy, ve­hi­cle own­ers can re­ceive proac­tive point-ofin­ter­est, shop­ping and route as­sist en­abling them to achieve more on the go. They would also get pre-emp­tive ser­vice alerts based on ve­hi­cle health data en­abling them to avoid costly down time en­route on planned road trips.

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