Here’s To The New Startup Hub

Noida-based dig­i­tal tech firm to build mar­ket­place for star­tups & VCs; beats TCS, EY & KPMG @Floy­di­li­cious Yeah, awe­some achieve­ment by ISRO. Very im­pres­sive!

The Economic Times - - Disruption: Startups & Tech - Ari­tra.Sarkhel

@timesin­ter­net.in

Bengaluru: Noida-based dig­i­tal tech­nol­ogy firm TO THE NEW has bagged a deal to be­come the tech­nol­ogy part­ner of the gov­ern­ment’s Startup In­dia Hub, beat­ing big­gies such as TCS, EY and KPMG. TO THE NEW is build­ing a mo­bile app and a web por­tal for Startup In­dia Hub that will func­tion as a mar­ket­place to con­nect star­tups with pos­si­ble in­vestors, of­fi­cials said.

“The Startup In­dia Hub por­tal will be a sin­gle point of con­tact for the en­tire ecosys­tem and en­able knowl­edge ex­change and ac­cess to fund­ing,” said Ra­man Mit­tal, chief mar­ket­ing of­fi­cer of TO THE NEW. “It will en­able in­ter­ac­tion and col­lab­o­ra­tion among var­i­ous stake­hold­ers in the dy­namic startup ecosys­tem,” he said.

Mit­tal said the com­pany had quoted .₹ 1.75 crore to de­velop the ap­pli­ca­tion, which will be avail­able on An­droid and iOS. The mar­ket­place would be made in col­lab­o­ra­tion with Adobe ex­pe­ri­ence man­ager and AWS cloud ser­vices. TO THE NEW, which won the com­merce min­istry deal last month, has set up a 40-mem­ber te-

am of engi­neers, UI and mo­bile app de­vel­op­ers, and se­cu­rity ex­perts. “In our test­ing lab the apps are used on more than 150 de­vices, plat­forms and browsers and even go un­der pen­e­tra­tion test­ing,” Mit­tal said.

The Startup In­dia Ac­tion plan was launched by Prime Min­is­ter Naren­dra Modi in Jan­uary 2016 to en­gage with key stake­hold­ers through email and a toll-free num­ber. How­ever, star­tups are not much ex­cited about Startup In­dia Hub por­tal as it’s sim­i­lar to other plat­forms such as Mum­bai An­gel and An­gel Ven­tures.

“New plat­forms like these will not give any ad­di­tional ad­van­tages. Also most of the le­gal pro­ce­dures have to be done off­line, so I don’t see this of­fer­ing any such value,” said Antony Kat­tukaran, founder of Chen­nai-based Ta­galys. Amitabh Saran, CEO at Bengaluru-based Alti­green Propul­sion Lab, too, said the new plat­form may not make a dif­fer­ence.

Mit­tal and his team are work­ing on short­com­ings of the cur­rent model to en­sure that the new for­mat is fully in­ter­ac­tive and makes a dif­fer­ence.

“The app will be a one-stop plat­form for all star­tups and VCs to in­ter­act in a dy­namic en­vi­ron­ment,” Mit­tal said.

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