K’taka Congress All Smiles As Traf­fic On Gov­er­nance App Soars After Nov 8

The Economic Times - - Pure Politics - Sowmya.Aji@ times­group.com

Ben­galuru: Congress may be po­lit­i­cally op­posed to the Cen­tre’s de­mon­eti­sa­tion, but 100 days after the Novem­ber 8 move, party-ruled Kar­nataka is all smiles over the in­crease in trans­ac­tions on the coun­try’s first mo­bile gov­er­nance app, Mo­bile One.

“In two months, we have seen an in­crease of about 32% in the av­er­age daily us­age of the Mo­bile web/app chan­nel and 46% in­crease in the in­ter­ac­tive voice re­sponse (IVR) us­age,” Rahul Bharad­waj, project man­ager (Mo­bile Gov­er­nance) from the state’s Cen­tre for e-Gov­er­nance, told ET, quot­ing fig­ures up to mid-Jan­uary. “Cur­rently, we are get­ting about 3 lakh calls a day on the IVRS. We have also seen a sig­nif­i­cant in­crease in the num­ber of pay- ments made us­ing credit/debit cards and Mo­bile Wal­lets (160% and 350% in­crease re­spec­tively,” he said.

e-Gov­er­nance CEO Darpan Jain sees the sit­u­a­tion as an op­por­tu­nity to push the mo­bile gover nance plat­for m—one of Kar­nataka chief min­is­ter Sid­dara­ma­iah’s pet ini­tia­tives—to greater heights by in­creas­ing the num­ber of fa­cil­i­ties of­fered on it and sim­pli­fy­ing the user in­ter­face. “We need to in­crease the ru­ral foot­print and of­fer more ser­vices that they need, if we are to make use of the dig­i­tal push that de­mon­eti­sa­tion has given,” he said.

Mo­bile One (M-One) cur­rently brings over 4,000 ser­vices in­clud­ing gov­ern­ment and pri­vate ones onto one in­te­grated plat­form that can be ac­cessed as an app on smartphones,aweb­por­talorthroughSMS and IVRS. It was launched in De­cem­ber 2014 by Pres­i­dent Pranab Mukher­jee has been go­ing from strength to strength after it got the Gold in the m-gov­er­nance awards attheWorldGovern­men­tSum­mit­inDubai in Fe­bru­ary 2016. The plat­form of­fers ser­vices in­clud­ing pay­ment of util­ity bills, in­come and prop­erty tax, agri­cul­ture plan­ning and weather up­dates.

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