Former Amul MD BM Vyas Starts Up
Ahmedabad: The ex-managing director of Amul, BM Vyas, has set up his venture — Nutrisattva, which he has cofounded along with Shirish Upadhyay, an ex-senior vice-president of Parag Milk and nutritionist Dr Ravi Khimani. Nutrisattva will target the .₹ 1,500-crore protein supplement Indian market. Vyas, a dairy industry stalwart, who held the position of managing director for 17 years at the Gujarat Cooperative Milk Marketing Federation (GCMMF) that sells the Amul brand of milk and dairy product, was instrumental in growing the sales from a mere .₹ 600 crore to .₹ 8,800 crore during his tenure between 1994-2010.
He was responsible for new products the launch of 38 that include inno- vative and special dietary products like probiotic and sugar-free ice cream, and probiotic buttermilk for the first time in India. He was also instrumental in developing India’s largest cold-chain network. He is credited for steering GCMMF during the turbulent time of the post liberalisation of Indian dairy industry and making Amul, an FMCG company from a dairy company and transforming the organisation. He quit Amul in June 2010. Nutrisattava is a protein innovation company focussed on developing natural protein-based nutrition for individuals across age groups. “The organised protein market in India is about ₹ 1,500 crore and we are planning to capture a small pie of this segment,” said Vyas, adding that the total diet supplement market is worth $2 billion in India.