Google will De­sign a Dress for You Soon

The Economic Times - - Disruption: Startups & Tech -

—Busi­ness In­sider

With help from Google, a new app is blend­ing the world of a cus­tom fashion and per­sonal data. Called Coded Cou­ture, the app was built by Ivyrevel — an on­line fashion house backed by H&M — in part­ner­ship with Google. Coded Cou­ture’s first product is the Data Dress, a per­son­alised dress that’s cre­ated by track­ing the user’s life­style for a week.

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