Tried to Help Fabindia with Khadi Mark: KVIC
New Delhi: The Khadi and Village Industries Commission (KVIC) said it had tried its best to help Fabindia gain the Khadi Mark that it bestows but the company hadn’t met conditions.
“As such, after providing them with all possible opportunities to comply with the requirements, KVIC closed their application, which naturally disqualifies them from using khadi as a brand,” Satyanarayan, deputy CEO of the Khadi and Village Industries Commission (KVIC), told ET in emailed comments. The commission had first sent a letter to Fabindia asking it to stop using the term khadi without permission in August 2015. It sent a legal notice to this effect earlier this month, following which the company said it would comply and also seek to resolve the matter.
“Fabindia began profiteering in the name of khadi without respecting the requirements and sanctity of Khadi Mark,” the KVIC official said in a rejoinder to a February 18 ET analysis. “KVIC objected to it and guided the corporate to the process of application to Khadi Mark. And in spite of advising, counselling and patiently waiting for Fabindia to comply with the requirements, they refrained from agreeing to certain conditions that are a part of the brand requirements.” The autonomous commission comes under the ministry of micro, small and medium enterprises and works to promote the handwoven fabric. “KVIC is open to any individual, company or organisation promoting and disseminating khadi as long as the brand requirements are met within the Khadi mark regulation and guidelines,” Satyanarayan said.