Tried to Help Fabindia with Khadi Mark: KVIC

The Economic Times - - Companies: Pursuit Of Profit - Our Bureau

New Delhi: The Khadi and Vil­lage In­dus­tries Com­mis­sion (KVIC) said it had tried its best to help Fabindia gain the Khadi Mark that it be­stows but the com­pany hadn’t met con­di­tions.

“As such, after pro­vid­ing them with all pos­si­ble op­por­tu­ni­ties to com­ply with the re­quire­ments, KVIC closed their ap­pli­ca­tion, which nat­u­rally dis­qual­i­fies them from us­ing khadi as a brand,” Satya­narayan, deputy CEO of the Khadi and Vil­lage In­dus­tries Com­mis­sion (KVIC), told ET in emailed com­ments. The com­mis­sion had first sent a let­ter to Fabindia ask­ing it to stop us­ing the term khadi with­out per­mis­sion in Au­gust 2015. It sent a le­gal no­tice to this ef­fect ear­lier this month, fol­low­ing which the com­pany said it would com­ply and also seek to re­solve the mat­ter.

“Fabindia be­gan prof­i­teer­ing in the name of khadi with­out re­spect­ing the re­quire­ments and sanc­tity of Khadi Mark,” the KVIC of­fi­cial said in a re­join­der to a Fe­bru­ary 18 ET anal­y­sis. “KVIC ob­jected to it and guided the cor­po­rate to the process of ap­pli­ca­tion to Khadi Mark. And in spite of ad­vis­ing, coun­selling and pa­tiently wait­ing for Fabindia to com­ply with the re­quire­ments, they re­frained from agree­ing to cer­tain con­di­tions that are a part of the brand re­quire­ments.” The au­ton­o­mous com­mis­sion comes un­der the min­istry of mi­cro, small and medium en­ter­prises and works to pro­mote the hand­wo­ven fab­ric. “KVIC is open to any in­di­vid­ual, com­pany or or­gan­i­sa­tion pro­mot­ing and dis­sem­i­nat­ing khadi as long as the brand re­quire­ments are met within the Khadi mark reg­u­la­tion and guide­lines,” Satya­narayan said.

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