Car­mak­ers Ride Ex­ports to Drive up Out­put Chart

De­spite small mar­ket share here, Re­nault-Nis­san & Ford emerge as coun­try’s 3rd- and 5th-largest car mak­ers

The Economic Times - - Front Page - Ke­tan.Thakkar @times­group.com

Mum­bai: Ex­ports hold the key to Re­nault-Nis­san Al­liance hav­ing be­come the coun­try’s third-big­gest car­maker and Ford In­dia its fifth-ranked one, tes­ti­mony to the Cen­tre’s ‘Make in In­dia’ ini­tia­tive. Both com­pa­nies have less than 5% share each of the do­mes­tic mar­ket and are mak­ing the most of their man­u­fac­tur­ing pres­ence in the coun­try by ship­ping ve­hi­cles over­seas, mainly to Europe, Africa and the Mid­dle East.

While Re­nault-Nis­san pipped Mahin­dra & Mahin­dra to the third po­si­tion in 2016 with ex­ports of its Nis­san mod­els and solid do­mes­tic de­mand for the Re­nault Kwid hatch­back, US car­maker Ford broke into the top five on de­mand for its EcoS­port SUV.

Re­nault-Nis­san’s pro­duc­tion surged over 50% to more than 3 lakh units last year, ac­cord­ing to cal­cu­la­tions by ET, based on data from the So­ci­ety of In­dian Au­to­mo­bile Man­u­fac­tur­ers. A year ear­lier, it was in fifth po­si­tion. The Franco-Ja­panese com­pany’s clos­est ri­val, Mahin­dra & Mahin­dra, reg­is­tered a growth of 5% in pro­duc­tion.

“For 2017, Re­nault-Nis­san will con­tinue to op­ti­mise pro­duc­tion op­er­a­tions with fo­cus on Dat­sun redi-GO and Re­nault Kwid — cur­rently the bigvol­ume mod­els in the In­dian mar­ket,” said Colin MacDon­ald, MD of Re­naultNis­san Al­liance In­dia Pvt Ltd.

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