Step­ping Down the Ur­ban Lad­der

Three ex­ec­u­tives have left the co since Nov, though etailer terms it nat­u­ral at­tri­tion

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New Delhi: Af­ter Flip­kart and Snapdeal, on­line fur­ni­ture seller Ur­ban Lad­der has wit­nessed some top-level ex­its.

Three ex­ec­u­tives – Kar­tikeya Misra, vice-pres­i­dent, prod­ucts and de­sign; Vish­wanath V, direc­tor-brand man­age­ment, and Su­man Punuru, direc­tor-sales – have left the com­pany since the end of Novem­ber, a per­son fa­mil­iar with the mat­ter said. Vish­wanath’s stint with Ur­ban Lad­der did not last a year, while Misra and Punuru worked for a lit­tle over a year. Apurva Dalal, chief tech­nol­ogy of­fi­cer, had moved to Uber in July as head of en­gi­neer­ing af­ter spend­ing a year at Ur­ban Lad­der.

“It is a very nat­u­ral/reg­u­lar at­tri­tion num­ber for a com­pany that has been in busi­ness for al­most five years now,” an Ur­ban Lad­der spokesper­son said in re­sponse to an email sent by ET, con­firm­ing the de­par­ture of the ex­ec­u­tives.

Misra cur­rently works as direc­tor of project man­age­ment at Wal­martLabs In­dia and Vish­wanath is chief mar­ket­ing of­fi­cer at Voonik, ac­cord­ing to their LinkedIn pro­files. Punuru is a con­sul­tant. The for­mer Ur­ban Lad­der em­ploy­ees de­clined to com­ment or were not reach­able. The ecom­merce sec­tor has hired top tal­ent over the past two years by dol­ing out mas­sive pay pack­ages. The three ex­ec­u­tives who re­cently left Ur­ban Lad­der drew an­nual pay pack­ets of close to ₹ 1 crore, the per­son said.

“It is get­ting dif­fi­cult for the com­pany to main­tain a top-heavy work­force, es­pe­cially at a time when the growth is not tak­ing place as en­vis­aged,” said the per­son who did not wish to di­vulge his iden­tity. Flip­kart tops the chart in terms of most num­ber of ex­ec­u­tives pack­ing their bags af­ter short tenures, as re­ported by ET in De­cem­ber. From CFO San­jay Baweja and CTO Peeyush Ranjan, the list in­cludes Mukesh Bansal, Lalit Sarna, Su­nil Gopinath, Anand KV, Prakash Til­wani, Pu­nit Soni and Satyam Bansal. At Snapdeal, Ab­hishek Ku­mar, head of M&A and in­vest­ments, and San­deep Ko­mar­avelly, one of the old­est em­ploy­ees, have re­signed, as re­ported by ET this month.

“We are see­ing top-level at­tri­tion in the ecom­merce sec­tor as hir­ing was on ba­sis of tech­ni­cal skills and not the softer skills. Ques­tions like ‘Will this tal­ent cul­tur­ally fit into the com­pany?’ were never asked,” said Anir­ban Gupta, a se­nior con­sul­tant at Aon He­witt.

Three re­cent top-level ex­its at the on­line fur­ni­ture sell­er­drew an­nual pay pack­ets of close to 1 crore

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