India Most Confident Place for Consumers
Mumbai: India remained the most confident country in terms of job prospects, personal finance and immediate spending intentions in the fourth quarter of 2016, when the government invalidated highdenomination currency notes, a survey showed.
The country’s consumer confidence score climbed to 136, up three points from the previous quarter and the highest level in 10 years, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions. The Philippines came second with a score of 132 and the US was third with 123.
Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively, in the online survey conducted by the New Yorkbased research firm.
“The three-point increase in the confidence index in the fourth quarter reflects strong economic and commercial performance at the end of the third quarter and at the beginning of the fourth quarter, further benefited by the timing of the festive season, when confidence typically rises,” said Prasun Basu, president of Nielsen South Asia.
During the survey period, the Indian government had announced the demonetisation of .₹ 500 and .₹ 1,000 notes, accounting for 86% of the currency in circulation by value.
“While this move created short-term constraints for consumers, the long-term outlook is bullish — a sentiment clearly echoed in other Nielsen research and by a recently released study by the Reserve Bank of India — thus strengthening the overall confidence levels for the next 12 months,” Basu said.
India’s personal finance sentiment improved by one percentage point to 85% and the job outlook went up three percentage points to 84%. However, 17% of the respondents indicated that job security continues to be their ‘biggest concern’ followed by the state of the economy for 16% and terrorism for 14%. As many as 70% of urban Indians indicated that it’s a good time to buy things they want and need over the next 12 months. While 65% said savings are the best way to utilise spare cash, 54% said they would prefer to spend on technology and 53% chose spending on holidays and vacations. On household expenses, 78% indicated a change in spending to save money, five points lower than the previous quarter. To control spending, 44% said they would cut down on gas and electricity, 39% said they would spend less on new clothes and 33% would cut down on out-of-home entertainment.
Country well-placed in terms of job prospects, personal finance, says Nielsen survey